Direct by Instagram

Instagram's new messaging app

#3 Product of the WeekDecember 07, 2017

Direct by Instagram is a new way to directly message friends on Instagram. Send private chats, currently in limited release.

  • Maxim Leonovich
    Maxim LeonovichCo-founder at

    I don't see any


    Another messenger app == another battery hog

    I don't see any reason for this product to be created and I'm afraid that they will deprecate an in-app messages, so I will be forced to use the new app.

    Maxim Leonovich has never used this product.
  • Danni Niebling
    Danni NieblingProud owner of a .eco domain

    Connect with people outside own network in a fun way


    No need to be stand alone.

    I can see a huge potential in this. Messaging is getting bigger and bigger these days. And a lot of people follow people they don't know on Instagram and now it's easier to have private conversations with them. Email is not a huge thing for young people today but they spend a lot of time on social media, and this is a great way to make closer connections. I hope that this experiment will be featured in the Instagram app in the future so I don't have to have another app. Looking forward to trying it.

    Danni Niebling has never used this product.
Extracting Snapchat Clone from Instagram to a new app, congratulations guys you made a huge difference.
@nusususuzu I think this sarcasm will definitely be lost on FB. They clearly see copying successful approaches as a strategy more than something to be mocked. Ha!
@nusususuzu I’m in shock that they’re getting away with knocking off SnapChat this much. As a business practice they’re attempting to clone it to the point of no return. I’m no lawyer, but I would assume Snap could sue them for such things for pretty major infringement. I prefer Insta as a product, personally, but still... this is so blatant.
@nusususuzu @brent_burghdorf Well we know why you aren't a lawyer now.
@nusususuzu @brent_burghdorf Just like how all those brands knocked-off and cloned the original pizza.
@jasonsooter haha also in China .........
Facebook's strategy these past few years has been to incubate new features within their existing apps. Instagram launched direct messaging years ago, quietly iterating on the interactions (you've probably noticed how they've pushed people into private conversations by opening a DM when you @mention a friend in the comments). Per @CaseyNewton's article in The Verge, this app is an experiment. I'm curious what success looks like for this app. At what point do you kill it or double down, @hemal?
@mention @rrhoover great points . If adopted across the masses , I could see this succeeding due to the network effect
@rrhoover i feel like they are attacking Marco Polo more with that, don't they?
Would love to download this but it is only available on the Uruguayan App Store ¯\_(ツ)_/¯
@3raxton Why chosen the Uruguayan App Store😂?
The true measure of success for Instagram Direct is an acquisition offer from Facebook 3 months from today
@nivo0o0 I think now they are doing it only for fun and why not.
Please, no... The whole reason behind the success of Instagram Direct messages is that they are a part of Instagram app. We already have 5-7 other messaging apps on our phones, why would we want 1 more?
@dimakanbanize Nobody is forcing you to use this. They're not depreciating it from the main app.
@livejamie hm... I'm just going back to the experience we've had with the facebook Messenger - first there was a standalone app with no depreciation, but then they did carve it out from the main app altogether. Is there any official statement on this at all? So far it's only articles on tech sites and the whole thing is call a test. Considering the fact Facebook just rolled out Messenger for Kids too, I would expect them to take Direct the same path soon
@livejamie @dimakanbanize people constantly complain about having separate apps for Facebook and Messenger, but it's much better this way. It's very convenient to open up an app and instantly see the content and tools you are seeking, especially when you want to quickly message someone (versus opening up Facebook and browsing through your feed). Plus from a development perspective it helps guarantee a more consistent, bug-free experience because these massive software projects are totally separate.
@livejamie @shimmb that is a very valid point but the question is do we really need one more messenger? considering both facebook and instagram belong to the same company, I think they do this to win over the audiences who are not reached by facebook and messenger anymore - teens + Direct would make the life of SMM pros a lot easier. Yet, as a person who has to keep 7 different messaging apps on his phone because of the different people I have to stay in touch with, I still am unhappy about the prospects of having to deal with 1 more of them...
@livejamie @dimakanbanize There is no arguing that any of this is necessary. Smartphones are a luxury. The only question is: do people want it, and no amount of protesting is going to convince these companies not to try. If you take a look at the history of Internet-based messaging, I'd say it's pretty clear the competitive market has helped generate objectively better products, and not only that, but a wide variety of products each satisfying the needs of their niches. Granted it is a bit annoying to have to deal with so many different messaging apps and it is quite difficult to get the people you communicate with to consolidate.