Digital Psychology

Elevate your product using psychological techniques


Digital Psychology is a free library of psychological principles and examples for use in your next product 🤓

Apply these techniques to enhance the customer experience and influence your user's behavior 🔥

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18 Reviews5.0/5

The item "Commitment Consistency > Pop-ups with Yes/No questions" mentions the tatics of making our users look like fools, in my opinion this is not a great UX practice so maybe I would't put it on the list. I dont this this practice is good for UX.

"...say “yes” to leave your email address in a second step to get a freebie, or be foolish and choose “no.”


These information is spread around the web in several websites but is always good to have them in hand and with minimal design :)


Just one little thing mentioned below

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Hey Odair, thanks a lot for leaving your review! Unfortunately, the best UX doesn't always bring the best conversion rate. I see that "Yes/No" pattern on many websites nowadays. Would I use it myself? I don't think so. shows how psychology is, and can be, applied in the digital world. Some examples are morally okay, whereas other can be considered as dark patterns. This collection should not be treated as a checklist or looked at in isolation. It's about inspiration. Thanks again!
Odair, yes, you are right. This is something that a lot of marketer missed. Instead of focusing on what really drive their prospect, we do something that we feel smart and good about ourselves ( we thought! :)) . But then again, if the product or service really have GOOD Value, sometime this may not really turn off people.
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Cant be blank.


Oh wow! I had to previously recommend 3-5 books on this. This will do well enough for most early stage product teams.


An example or two from an actual product would be even better.

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Great idea!

It saddens me that so few people utilize psychology to grow their products and ideas, and even less so use it to guard against being manipulated. This is a good starting point into the field geared towards online products


good for both offence and defence: use these hacks for your product but keep them in mind when you're considering another product


you can get too drunk on power! :))

Awesome product!


Great summary of proven psychological persuasion tactics


Would be great to see live examples of companies / landing pages that effectuate a psychological tactic particularly well

Would like to thank the author for creating this <3


Amazing. Sharp. Clean visual representation. A must-read for product owners, marketers, or UX professionals.


Won't let you go until you read it all ; )