Design to Grow

How Coca-Cola learned to combine scale and agility

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Abel Caballero Díaz
Abel Caballero DíazHunter@_abelcd · Product Manager & UX Designer
Really liked this book that addresses the two situations which all type of companies face nowadays: the need of scale for startups and of agility to move fast for big companies and teaches how using a design mentality can help overcome them.