Dear Kate's Yoga Pants

Yoga Pants that let you go #gocommando



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Frank Fumarola@ffumarola · Product at Pinterest, Formerly Facebook
I feel like allowing established brands to do this flies directly in the face of Kickstarter's repeated statement that they are not a pre-order platform or a store. Just glance down the different backer levels of these yoga pants and you can see that Dear Kate is treating Kickstarter like a pre-order store. And fundamentally, I feel some animosity towards a platform that allows a bigger brand to completely de-risk their product launch while also allowing the company to back out without having to pay monetary retribution to the aforementioned backers.
Ellen ChisaHunterHiring@ellenchisa · Cofounder/CEO,
Dear Kate's has been making underwear for years and recently decided to branch out into yoga pants.
Frank Fumarola@ffumarola · Product at Pinterest, Formerly Facebook
Always interesting to see established brands de-risk product launches using crowd funding.
Ryan HooverPro@rrhoover · Founder, Product Hunt
@ffumarola - good point. @ellenchisa - are you seeing more established companies launch new products on Kickstarter?
Ellen ChisaHunterHiring@ellenchisa · Cofounder/CEO,
Hmm. I'm not sure if it's "more" than before - but Kickstarter is definitely a place established companies can launch new things. It's been discussed more on the arts side (here's the blog about Spike Lee using Kickstarter: but I think lots of the same arguments hold for companies, too.