Featured

Dear Kate's Yoga Pants

Yoga Pants that let you go #gocommando

MakersThere are no makers yet

Discussion

Frank Fumarola
@ffumarola · Product at Pinterest, Formerly Facebook
I feel like allowing established brands to do this flies directly in the face of Kickstarter's repeated statement that they are not a pre-order platform or a store. Just glance down the different backer levels of these yoga pants and you can see that Dear Kate is treating Kickstarter like a pre-order store. https://www.kickstarter.com/blog... And fundament… See more
H
Ellen Chisa
@ellenchisa · VP Product, Lola
Dear Kate's has been making underwear for years and recently decided to branch out into yoga pants.
Frank Fumarola
@ffumarola · Product at Pinterest, Formerly Facebook
Always interesting to see established brands de-risk product launches using crowd funding.
💖 
Ryan Hoover
@rrhoover · Founder, Product Hunt
@ffumarola - good point. @ellenchisa - are you seeing more established companies launch new products on Kickstarter?
H
Ellen Chisa
@ellenchisa · VP Product, Lola
Hmm. I'm not sure if it's "more" than before - but Kickstarter is definitely a place established companies can launch new things. It's been discussed more on the arts side (here's the blog about Spike Lee using Kickstarter: https://www.kickstarter.com/blog...) but I think lots of the same arguments hold for companies, too.