Comments on post “Customer.io Actions”
Walter Chen
@smalter · founder, iDoneThis
wow, this is big.
congrats!
how do you all think about evolving the customer.io brand to go beyond email-only?
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Janet Choi
@lethargarian · Product Marketing & Content, Customer.io
@smalter Thanks Walter! Great question.
Brand evolution is definitely a work in progress! It helps that Actions connects right back to the founders' original vision to make behavioral data so often reviewed and yielding insights in analytics tools more actionable.
The core stuff remains the same: use your behavioral data in smart ways to communicate with your users and customers like human beings, by providing relevant, valuable content and messages. That's how you build engagement and trust. Actions will open up the means of how to do that.
The tough thing is that yeah, we're known for being email-only and that's something to break through — with more great content and education about behavior and retention marketing.
Many of our growth marketer customers were hacking together processes by stitching together systems and tools with Customer.io already, even before the release of Actions like Mention's cool NPS process. So we're excited about telling more stories and ways to do cool, powerful stuff like that!
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