Comments on post “Customer.io Actions”
Janet Choi
@lethargarian · Product Marketing & Content, Customer.io
Thanks for hunting us today @nbashaw! We’re super excited about this launch and to share it with the PH community!
Thought I'd share some more specifics about this feature:
Actions hooks up our segmentation and rules platform used to power triggered emails to other tools via webhook to send more than email. Now you can leverage behavior data to trigger messages in other channels or create some neat automated workflows between Customer.io and other tools.
Some possibilities:
- send an SMS or push notification to your customers
- trigger a notification to a Slack chatroom
- add CRM lead update for your sales team
...all based on the behavioral data that’s flowing through Customer.io. You can connect to any product with a public API, and we’ve created setup guides for 11 tools for those of us less familiar with webhooks.
This is something that @alphacolin has been wanting to build, ever since the start of the company 4 years ago — when he and @jrallison were thinking about building a product to manage customer inputs and outputs. They'd kept hearing that people wanted to be able to act on their data to drive behavior change.
I’m sure @alphacolin will chime in as the west coast awakens. We’ll be around today to answer your questions and hear cool ideas for how you might use Actions!
11sharetweet・
Ramin
@ramin · marketing, Close.io
@lethargarian awesome!
1sharetweet・