Andrew Allsop@andrewallsop · Head of Growth, Formisimo
I don't think there's an organisation in the world that's put as much effort into raising the credibility of a discipline as much as ConversionXL has done for conversion optimization.
@andmitsch@andrewallsop the difference is that we're now conducting original research, working with the Academia and producing new video courses on a weekly basis. Employing research scientists, building a biometric research lab and conducting research is all expensive. Thats why it's a subscription.
@andmitsch@andrewallsop Seconding what @peeplaja said, actual research and expanding knowledge takes funding and resources.
In the same way a University department seeks funding to break new ground, that's what's been done here. What's interesting is it's on a subscription model - that means 1. if it ain't good, the research funding will die off and 2. if …See more
