Waqas Ali
@waqasali · Founder of Markhor (YC S15)
Congrats on the rebrand @adii, I love how the product is evolving and growing, hence the new name makes perfect sense. Do you mind sharing how much time the rebrand project took?
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adii
@adii · Founder @Conversio
@waqasali Thanks! :)
The project as a whole took 3 - 4 months, because it included the release of two major new features (Email Newsletters & Product Reviews).
We had earmarked email newsletters (at he beginning of the year) as the feature that will be the tipping point for us to change our name. The marketing dashboard we have available today finally feels like the "all-in-one" dashboard to which we've been working, because email newsletters & product reviews were two pieces of the puzzle that were missing before. We also felt that we couldn't market our email newsletter functionality with the name "Receiptful" anymore, because it was just too confusing.
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