Cassette

The best way for designers to record & share user interviews

#2 Product of the DayApril 21, 2016

Reviews

Discussion

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Angad Singh
Maker
@preetangad · Founder of Cassette
Hey Product Hunt I'm really excited to share early access to Cassette, just for the Product Hunt community. Cassette is the best way for designers to record & share user interviews. With almost no overhead, you can record, transcribe, and bookmark key moments in user interviews – and share it all with your team. The app was designed by designers from Stanford d.school and UCLA Cognitive Science in collaboration with David Kelley (cofounder of IDEO and d.school). The team has worked together in the past to build Funder (https://www.producthunt.com/tech...). We are passionate about helping people become more creative. Cassette is designed with a lot of clever scaffolding to help rookie designers become better at their craft. It's also a powerful tool that lets expert designers focus on interviewing and not have to worry about notetaking. We hope that this allows designers to get out of the building more often and talk to real users instead of having to worry about scheduling with a notetaker. NOTE: If you mention PH in your invite request, we'll bump you to the top! Can't wait to hear your thoughts, Angad
Ryan J A Murphy@ryanjamurphy · Student?
@preetangad Hey, Angad – congrats. It looks like a well-executed app that could help many speed up their participatory research workflows! Many including ethnographers, who might be another audience you want to target in the future. As an aside: who's your biggest competitor in this space, do you think? LiveScribe pens afford a related (but different) functionality – are they it?
Lucas CERDANHiring@lucascerdan · Product & UX, Algolia
@preetangad I couldn't find a way to mention PH in the invite request, but I'm really interested in testing this app. Bump me up!
Josh Muccio@joshmuccio · thepitch.fm
@preetangad Angad I'm assuming this will launch for iOS? Seems that many here are just excited about the idea of voice transcription in an app on their phone...
Joelle Alcaidinho@joelle_writes · ACI Researcher, misanthropic gadabout
@preetangad this app sounds great! Mentioned PH under company- hopefully that will work for the bump
Corey O@coreyo · Senior Product Manager at Madison Reed
@preetangad Awesome work! I know lots of alumni and students from the Design MBA program at California College of the Arts who would love product.
Jake Doering
Maker
@jakedoering · Designer + Co-Founder: Cassette.design
@joshmuccio @preetangad We'll be starting with iOS, with web sharing and collaboration on any device. For us, the idea of voice transcription on a phone is exciting because it allows designers to finally get the most from the impromptu conversations – in coffee shops, casual meetings, out in the world – that make up so much of user research.
Angad Singh
Maker
@preetangad · Founder of Cassette
@ryanjamurphy Hey Ryan, thanks for the compliment! Definitely think it could be interesting for other audiences as well. As for competitors, there are tons of different categories of notetaking and audio recording apps. However, in our experience, most designers are still using paper notebooks or the default voice memos app so that's who we're competing with. The benefits are obvious so hopefully enough people will find it compelling enough to switch :)
Angad Singh
Maker
@preetangad · Founder of Cassette
@lucascerdan Got it thanks!
Angad Singh
Maker
@preetangad · Founder of Cassette
@jakedoering @joshmuccio thanks for the blogpost too, Josh. I'm a subscriber of The Pitch and love the work you're doing. Hopefully Jake answered your question, but yeah we're really delighted to hear that all kinds of different people are excited to use this ranging from journalists to recruiters.
Angad Singh
Maker
@preetangad · Founder of Cassette
@joelle_writes Yup we got you. Thanks!
Angad Singh
Maker
@preetangad · Founder of Cassette
@coreyo Thanks so much Corey. Would really appreciate your help sharing it out to the CCA community. Do tell your friends :)
Josh Muccio@joshmuccio · thepitch.fm
@preetangad of course! Yeah it makes sense. I'm curious to hear about all the different use cases for Cassette. Should be interesting.
Amrita Chandra@amritachandra · Startup Marketer
@preetangad Hi - I just sent a request but didn't see any option to mention PH. Can you let me in? 😄 I am a marketer who does tons of customer interviews.
Levi Kovacs@kovlex · Building @mobiscroll
@preetangad this is pretty cool. I can definitely see it helping with notes, however when doing customer interviews I don't want to leave the notebook out.
Angad Singh
Maker
@preetangad · Founder of Cassette
@kovlex Gotta love the good old notebook and we think Cassette makes a fine companion too :)
Kevin Kwok@kevinakwok · Playing with puppies at Greylock
@preetangad Would love to use this. Couldn't figure out how to mention PH however.
localtoast9000@localtoast9000
@preetangad Hi, I think this app is amazing, unfortunately I sent the invite request 2 months ago but I still haven't received the invitation. Can you please help me?
Christopher Smeder@chris_smeder · Co-founder at Fibo
Hi @preetangad I've been on the waitlist since you announced this on Product Hunt. Anyway to get bumped up on the waitlist? I'm very interested in using Cassette!
Angad Singh
Maker
@preetangad · Founder of Cassette
@ryanjamurphy Thanks for your support. We've just released Cassette for iOS on the App Store. We're on Product Hunt again today. Would love if you can participate in the discussion there :)
Angad Singh
Maker
@preetangad · Founder of Cassette
@lucascerdan Thanks for your support. We've just released Cassette for iOS on the App Store. We're on Product Hunt again today. Would love if you can participate in the discussion there :)
Janet Alexandersson@janet_alexandersson · Founder of Everlearners
This is looking very interesting even for non-designers. Is there a way to export the audio recording and the transcript for editing outside of the app?
Angad Singh
Maker
@preetangad · Founder of Cassette
@janet_alexandersson Hi Janet, delighted to hear that non-designers think this is compelling too. Out of curiosity, what use case do you have in mind? To answer your question, you can edit the audio recording and the transcript inside of the app itself so you won't need to worry about it doing that outside of the app. As for sharing, we do allow you to share the interview with other teammates who use Cassette, but not outside of the app. We think sharing just the audio file and the transcript outside of the app undermines the power of the product. If you invite collaborators to a project, they can skip to bookmarks, highlight specific parts of the transcript or audio, add comments and search through transcripts of all interviews. Hope that clarifies it!
Dan Rosenshain@danr_4 · I try to be honest
@preetangad @janet_alexandersson I'm sorry, but it looks to me like you're trying to lock users into your app with the usual "Nah we don't have that feature because you don't need it" only with nice wording. A simple audio file on the device is all that takes, you don't even need it as a feature inside the app, you can just tell users the path for saved audio files.
Andreas Duess@andreasduess · CCO, Nourish Food Marketing
@preetangad @janet_alexandersson This makes a compelling tool close to useless - and smells of bad business practice and an attempt to log in your user base. It didn't work for AOL in 1995, I doubt it will work for you. Evernote only yesterday posted a blog post, claiming that their success is due to their open nature. We currently use a variety of tools to record everything from briefing sessions to research, all f these allow sharing. Tools used range from audio to written note taking - Notability, Neo Lab pen, etc. I'd love to take advantage of cassette, but not if you lock in my content. You're a tool, your job is to make my life easier, not to lock me into an ecosystem.
jeremy carson@thejeremycarson · Founder, creata.co
@danr_4 @preetangad @janet_alexandersson totally agree. a nice spin on the explanation of why, but i agree: it's just locking people into the product. it's an instant reason i wouldn't use this. also, i don't really understand why it's targeting designers, as it's useful for anyone doing interviews. is there a reason for that?
Joelle Alcaidinho@joelle_writes · ACI Researcher, misanthropic gadabout
@janet_alexandersson yeah, I also had this question. Being able to export is key for the research community as well
Janet Alexandersson@janet_alexandersson · Founder of Everlearners
@preetangad I've been looking for a tool that can handle demographic interviews in a nice way and Casette has most of the features I'm looking for, but for me the ability to edit in another app is crucial.
Angad Singh
Maker
@preetangad · Founder of Cassette
@danr_4 @janet_alexandersson @andreasduess @thejeremycarson @joelle_writes You all make a valid point. We appreciate your feedback and very much value openness as well. Since I wasn’t clear in my previous comment, I want to emphasize that we believe the raw audio file belongs to the user. We have no interest in locking people out of their data and we will always let people export raw audio files. However, there are plenty of other free apps for recording and exporting audio, and this is not what makes Cassette powerful. The unique value that Cassette brings is real-time timestamped transcription, time saved by navigating between bookmarks, searching for something specific across multiple interviews, and preparing, reviewing and commenting with your team. These are features that users and teams can only get from Cassette. Although you could simply export an audio recording as with any other app, we’re confident that users will keep using Cassette for its powerful additions and that teams will love Cassette for the power of zero-overhead collaboration. Subscriptions from designers and their collaborators allow us to cover the costs associated with storage and transcription – so we can offer a great experience at a compelling price point.
Angad Singh
Maker
@preetangad · Founder of Cassette
@thejeremycarson @danr_4 @janet_alexandersson We're open to having people from all disciplines use this. The reason we are starting by focusing on designers is because that is a market we understand very well and we know that this is a big pain point. If we can make it easier for designers to conduct user interviews, we hope that designers will talk to more users and lead to a world with better products. We also have a deep focus on zero-overhead collaboration, so the offering is even more compelling for teams than for people who work individually. Still, we're delighted to see that people think this would also be useful in all kinds of environments like journalism, classrooms, meetings, job interviews etc.
Angad Singh
Maker
@preetangad · Founder of Cassette
@joelle_writes @thejeremycarson @danr_4 @janet_alexandersson @andreasduess We've just released Cassette for iOS on the App Store. We're on Product Hunt again today. Would love if you can participate in the discussion there :) www.producthunt.com/tech/cassett...
Guy Malachi@guy · Chief Product Officer at Showbox
Not quite sure I understand what this is. It's a smart voice-recorder?
Angad Singh
Maker
@preetangad · Founder of Cassette
@guy Thanks for the comment. Cassette is an app for recording user interviews. Most designers already use voice recording during both in-person and virtual interviews. Cassette adds a lot more powerful functionality, including: - real time transcription, so you can skim or search through an interview instead of having to listen to the entire thing - one touch bookmarking, so you can revisit and share only the important moments - seamless collaboration with your entire team - and more... Hope this helps! Angad
Guy Malachi@guy · Chief Product Officer at Showbox
@preetangad thanks that clears it up, it wasn't clear enough to me. Sounds great!
Angad Singh
Maker
@preetangad · Founder of Cassette
@guy Thanks for your support. We've just released Cassette for iOS on the App Store. We're on Product Hunt again today. Would love if you can participate in the discussion there :)
Guy Malachi@guy · Chief Product Officer at Showbox
@preetangad good luck!
Mark Brady@slashbrady · Enterprise Product Consultant
Looks Great, excellent use of Watson!
Angad Singh
Maker
@preetangad · Founder of Cassette
@slashbrady Thanks so much!
Angad Singh
Maker
@preetangad · Founder of Cassette
@slashbrady Thanks for your support. We've just released Cassette for iOS on the App Store. We're on Product Hunt again today. Would love if you can participate in the discussion there :)
Matt Horton@mattahorton · Product Manager, Capital One
As a person who does empathy interviews (literally at the d.school) all of the time, I'm SO HAPPY about this and have been toying with building something like it myself. I'm betting we have many mutual friends, Angad!
Angad Singh
Maker
@preetangad · Founder of Cassette
@mattahorton Matt, great to see you on here and thanks for the encouragement. Huge fan of the CCRMA and obviously share the d.school blood in my veins. Please do tell your friends to sign up too :)