Kyle Kesterson
@kylekesterson · Chief Freak, Freak'n Genius
The full product is made up of a few pieces, including the mobile app that contains a library of immersive, custom-created experiences that emit colorful showers of light, cinematic music scores and accompanying sound effects, that all work together to bring a mood and atmosphere around our favorite stories right into the kids room.
And the other side is the web creation tool and publishing platform, which we created to quickly score the light and sound experiences around the books, instead of leaving all the artistic fun and flair to our devs. :) Frankly, it's my favorite part of what we've built, because we've stumbled onto pioneering an entirely new creative medium, and I can't wait to unleash for others to use.
*How it works*
Yes, it starts with an app📱, but you only need it to select the title of the physical book you'll be sitting down to read, then you set the app to the side and read aloud.
To make this a screen-free experience, we use the latest and greatest in speech recognition, and a heavy dose of custom artistic, musical, and engineering magic.
We just released an early v1 with the first 2 dozen titles, and are working to build the library quickly. Hopefully there's at least one in there you can start with!
While you can experience a flicker of Campfire with just the app, what really unleashes the immersive magic, is pairing Campfire with a couple special light bulbs.💡
To do this, we just announced a partnership with LIFX, makers of the world's brightest color Wi-Fi enabled smart light bulbs, and St Jude Children's Research Hospital, who is leading the way to treat and defeat childhood cancer and other life threatening diseases. Such amazing work!
That means for each LIFX bulb you bring into your home to experience Campfire, 10% will be donated to St. Jude, with a minimum of $50,000 to support their lifesaving mission. 💸
We're super excited to launch our partnerships with LIFX and St Jude's, because our philosophies and rigorous devotion to creating positive life experiences aligns perfectly.
Is there even a better way to literally light up a child's life, than filling their world and imaginations with colorful stories? :)
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