@casualmess Snapchat filters are a feature. This is a platform to build features LIKE those filters. very vig difference. Snap isn't letting anyone else play with their technologh. Facebook is.
@jasonhitchcock Agreed. But it's not 'revolutionary' or 'out of the box', they just took what Snapchat had and created a platform for others to be able to create the same thing. It's more of a 'good guy Facebook' than 'revolutionary inventor Facebook', but that's just my 2¢ ¯\_(ツ)_/¯
@casualmess
I see that point, but assuming that developers will only build the same type of filters on Snapchat (facemasks) is where I disagree, and why the platform is a big deal. The fact that snap made the filters first doesn't matter because they're becoming an expected commoditized feature of cameras now, the way photo filters are now an expected featu…See more
@jasonhitchcock Yeah, I agree. But I also think that their primary goal for this platform is for others to create Snapchat-like filters and therefore make Snapchat less relevant. I'd say it's kinda obvious that Facebook is putting in the effort to kill Snapchat, with adding stories function to majority of their apps and now releasing this platform.