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CAKEWALK

A fitness tracking app that shames you into exercising

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Ben Myers@iamhabitat · Product @CAKEWALKHQ & @BeepBoopHQ
Hi Product Hunters. Really excited to share CAKEWALK with you! We created CAKEWALK to bring a bit of humor and personality to the fitness app market. Essentially, CAKEWALK motivates you to reach your fitness goals by passing judgement daily on how many steps you took the day before - the lazier you are, the more shame you get! For a bit of “friendly” competition, log in with your Twitter account to compete with your followers for the top spot on the leaderboard. Advance your standing by participating in challenges to up your step count, or pay the $1 fine to skip them completely. Need a bit of extra motivation? Opt to have CAKEWALK publicly shame you on Twitter when you are being extremely lazy! CAKEWALK is now available for free on the App Store for the iPhone 5s or later and Apple Watch. We’d love to hear what you think, and, of course, answer any of your questions. :)
Tan Gandhara@tangandhara · That Guy
@iamhabitat I'm interested to hear what makes this different from CARROT Fit, which has a very similar approach to exercise.
Andrew@aerickson14
@tangandhara @iamhabitat Great question. CAKEWALK is a step counting app, so it’s all about encouraging movement rather than weight loss. It also doesn’t dictate how you work out, just encourages you to get the step count up. What’s great about CAKEWALK, is that it’s personalized. Your daily goal is based on your average number of steps over the past week. What we find people really love is the friendly competition aspect - participating in the leaderboard with your Twitter followers is completely optional but is proving to be great motivation for some of our users. CAKEWALK is also free :)
Mike Freeman@themikefreeman · Senior Strategist, Armstrong Partnership
@aerickson14 @tangandhara @iamhabitat I could see the friendly competition working well within an office environment.
Andrew@aerickson14
@themikefreeman We totally agree! Our company has been beta testing how we can incorporate group based competitions and leaderboards into the app. It has proven to be a popular request and we even had one co-worker spend a meeting walking around the room to get her step count up so she could stay on top of the leaderboard.
BradMichelson@bradmichelson · Co-Founder of MixedApe.fm
@iamhabitat Us losers that still have the iPhone 5 are out of luck here then?
Ben Myers@iamhabitat · Product @CAKEWALKHQ & @BeepBoopHQ
@bradmichelson unfortunately yes unless you'd be willing to download the Pacer app for iPhone which converts accelerometer data into Apple HealthKit data. 😅
JB@jay_bee12345 · Founder
@iamhabitat Feature Suggestion: The unflattering picture popping up when you hit snooze on the workout alarm if this is relevant and applicable and your interests and circumstances permit! Thank you and Good Day to you all!
Ben Myers@iamhabitat · Product @CAKEWALKHQ & @BeepBoopHQ
@jay_bee12345 LOL. Great idea. Cheers!
Hien Lam@hienlam1 · Blogger, speaker, leadership coach
@iamhabitat Hey Andrew, quick question. maybe it's just cakewalk not liking me, but I expected the app to send me reminders or notifications to walk. I like the idea of the humor and having the app throw zings at me, but not if I have to open the app. Do I have to wait a week to get those insults? ha
Ben Myers@iamhabitat · Product @CAKEWALKHQ & @BeepBoopHQ
@hienlam1 Hi there! The app should send you a notification every morning at 9am letting you know how you did the previous day. You need to enable notifications for CAKEWALK in order for this to work. Let me know if this isn't working for you. Thanks!
Would you recommend CAKEWALK to a friend?
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Ben Myers
Maker
@iamhabitat · Product @CAKEWALKHQ & @BeepBoopHQ
Hi Product Hunters. Really excited to share CAKEWALK with you! We created CAKEWALK to bring a bit of humor and personality to the fitness app market. Essentially, CAKEWALK motivates you to reach your fitness goals by passing judgement daily on how many steps you took the day before - the lazier you are, the more shame you get! For a bit of “friendly” competition, log in with your Twitter account to compete with your followers for the top spot on the leaderboard. Advance your standing by participating in challenges to up your step count, or pay the $1 fine to skip them completely. Need a bit of extra motivation? Opt to have CAKEWALK publicly shame you on Twitter when you are being extremely lazy! CAKEWALK is now available for free on the App Store for the iPhone 5s or later and Apple Watch. We’d love to hear what you think, and, of course, answer any of your questions. :)
Tan Gandhara@tangandhara · That Guy
@iamhabitat I'm interested to hear what makes this different from CARROT Fit, which has a very similar approach to exercise.
Andrew
Maker
@aerickson14
@tangandhara @iamhabitat Great question. CAKEWALK is a step counting app, so it’s all about encouraging movement rather than weight loss. It also doesn’t dictate how you work out, just encourages you to get the step count up. What’s great about CAKEWALK, is that it’s personalized. Your daily goal is based on your average number of steps over the past week. What we find people really love is the friendly competition aspect - participating in the leaderboard with your Twitter followers is completely optional but is proving to be great motivation for some of our users. CAKEWALK is also free :)
Mike Freeman@themikefreeman · Senior Strategist, Armstrong Partnership
@aerickson14 @tangandhara @iamhabitat I could see the friendly competition working well within an office environment.
Andrew
Maker
@aerickson14
@themikefreeman We totally agree! Our company has been beta testing how we can incorporate group based competitions and leaderboards into the app. It has proven to be a popular request and we even had one co-worker spend a meeting walking around the room to get her step count up so she could stay on top of the leaderboard.
BradMichelson@bradmichelson · Co-Founder of MixedApe.fm
@iamhabitat Us losers that still have the iPhone 5 are out of luck here then?
Ben Myers
Maker
@iamhabitat · Product @CAKEWALKHQ & @BeepBoopHQ
@bradmichelson unfortunately yes unless you'd be willing to download the Pacer app for iPhone which converts accelerometer data into Apple HealthKit data. 😅
JB@jay_bee12345 · Founder
@iamhabitat Feature Suggestion: The unflattering picture popping up when you hit snooze on the workout alarm if this is relevant and applicable and your interests and circumstances permit! Thank you and Good Day to you all!
Ben Myers
Maker
@iamhabitat · Product @CAKEWALKHQ & @BeepBoopHQ
@jay_bee12345 LOL. Great idea. Cheers!
Hien Lam@hienlam1 · Blogger, speaker, leadership coach
@iamhabitat Hey Andrew, quick question. maybe it's just cakewalk not liking me, but I expected the app to send me reminders or notifications to walk. I like the idea of the humor and having the app throw zings at me, but not if I have to open the app. Do I have to wait a week to get those insults? ha
Ben Myers
Maker
@iamhabitat · Product @CAKEWALKHQ & @BeepBoopHQ
@hienlam1 Hi there! The app should send you a notification every morning at 9am letting you know how you did the previous day. You need to enable notifications for CAKEWALK in order for this to work. Let me know if this isn't working for you. Thanks!
Ben Tossell@bentossell · Community Lead, Product Hunt
My name is Ben and I'm a walking Cake :( please don't shame me
Ben Myers
Maker
@iamhabitat · Product @CAKEWALKHQ & @BeepBoopHQ
@bentossell Move dat desk job bod, Ben. ;)
Ben Tossell@bentossell · Community Lead, Product Hunt
@iamhabitat haha
Corley@corleyh · COO @ Product Hunt
@iamhabitat love the idea of finding ways to create incentives for people to get up and move. Frankly there is nothing like a little friendly competition and fear that you will be shamed on Twitter. :-) That being said, daily judgment and buying your way out of being shamed...I'm curious who your target market is or what the profile is of your power users?
Ben Myers
Maker
@iamhabitat · Product @CAKEWALKHQ & @BeepBoopHQ
@corleyh Great questions Corley. Our initial target market would be those who are looking for that extra push to be more active, but our power users are really those driven by competition. In our beta tests, we found the most engaged users are those who are on average more active than their peers. We also found that in a lot of cases, the app increased fitness levels for "lazy" users as well. 🍰
Harry Gardiner@koozai_harry · Senior Account Executive
Really like the look of this. Any plans to bring it to Android?
Ben Myers
Maker
@iamhabitat · Product @CAKEWALKHQ & @BeepBoopHQ
@koozai_harry Thanks Harry! We're going to gauge interest on iPhone first, but the long term goal is to definitely get onto Android in the future.
Jason Shen@jasonshen · Product Manager, Etsy
Totally cute and a clever spin on motivational apps. Reminds me of https://www.producthunt.com/tech... The research is mixed on whether or not feelings like shame and guilt can actually trigger positive behavior change. This study suggests yes: http://www.academia.edu/9182746/... but this article on TED speaker Brene Brown suggests that shame can be pretty demotivating - https://www.psychologytoday.com/...
Ben Myers
Maker
@iamhabitat · Product @CAKEWALKHQ & @BeepBoopHQ
Thanks for the link @jasonshen. Based on Dr. Brown’s definitions of shame and guilt - guilt being considered “healthy shame” - I guess our tagline would be “a fitness app that guilts you into exercising” 🙂 Our app isn’t focused on "lowering self-esteem (feelings of unworthiness) and behaviors that reinforce that self-image," rather it uses some sarcasm and humor to encourage a healthy lifestyle. Having the leaderboard gamifies the experience and adds in a healthy dose of competition - although this is completely optional. And the fact that a user’s daily step count goals are based on their average number of steps over the past week means it’s completely personalized.