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William Godfrey
@williamfgodfrey · Head of Digital Product Design
We wanted to test a couple of things with this. Could we get BA access to a new demographic? Could we use a bot as a piece of campaign collateral? Could a bot even hold up a whole campaign? Which is a question we are throwing around with a number of brands. Essentially how can a bot show the personality of a brand? Without over promising with an unrealistic… See more
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William Godfrey
@williamfgodfrey · Head of Digital Product Design
We wanted to test a couple of things with this. Could we get BA access to a new demographic? Could we use a bot as a piece of campaign collateral? Could a bot even hold up a whole campaign? Which is a question we are throwing around with a number of brands. Essentially how can a bot show the personality of a brand? Without over promising with an unrealistic… See more
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Chris Messina
@chrismessina · 🏆 PH Community Member of the Year!
After KLM, it's cool to see more airlines getting into the bot space — though this is an admittedly unique take!
https://www.youtube.com/watch?v=nym9m0emr6Q
What can you tell us about the process for developing this, @williamfgodfrey?