Breadcrumbs

Discover lead scoring for how it was meant to be
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What is Breadcrumbs?
Leverage your existing tech stack with our powerful lead scoring engine to identify buyers hiding in plain sight. Set up your lead scoring model in minutes instead of weeks, and design models that account for time decay in a sophisticated way. Split-test it against other models running in the background to optimize for the best performing one. Best of all, you can get started for free!

Recent launches

Breadcrumbs Copilot
With Breadcrumbs Copilot, creating scoring models is a breeze. Analyze your data and build a model with incredibly fast and easy-to-understand suggestions. You are still in control, and can make changes at any point. Optimize your models with insane speed now.
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Breadcrumbs Reveal
Clarity around your ideal customer profile drives better leads and more conversions. Reveal ingests and analyzes data from Hubspot, Salesforce, Marketo, and more to unearth 1) what data can be trusted and 2) what attributes are the best predictors of revenue.
Breadcrumbs Reveal image
2 more launches

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