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All the Food at This Company Will Be $3 or LessThe future of grocery shopping is online-and incredibly cheap. On the heels of the news that Amazon is buying Whole Foods for $13.7 billion, a new company is selling hundreds of pantry staples for $3 or less on its new site, Brandless.
Bon AppetitAlyse Whitney
This New Site Sells Food And Household Essentials-All For $3 Or LessA few years ago, Ido Leffler, a Bay Area-based entrepreneur and founder, woke up in the middle of the night, suddenly bothered by a system he'd been participating in his whole life: the inflated cost of consumer packaged goods. "It just hit me: Why were we spending $15 or $20 on things that cost maybe $2 or $3 to make?"
Everything At This Online Grocery Store Costs $3Like Willy Wonka's factory existing IRL or zero-calorie ice cream that doesn't taste like styrofoam, a $3-or-less grocery store specializing in organic, GMO-free foods seemed too good to be true. Oh, and most of the products are fair trade, without added sugar, too. That's what Brandless, a new online grocery store, offers.
DelishCandace Braun Davison
There's A New Online Grocery Store Where Everything Is $3Brandless is a San Francisco-based startup looking to shake things up with its recently launched online grocery store. Everything, from blueberry flax oatmeal to toilet cleaner, is only $3. Everything - EVERYTHING - in the store is just $3, though it's all from the "Brandless" brand.
With $50 million in funding, Brandless sells everyday essentials for $3 eachIt's probably never been a better time to be a new CPG brand. Thanks to new distribution channels like Facebook, Twitter, Instagram and YouTube, it's never been easier - or cheaper - for a new brand to build and audience and find customers online.
I tried the 'brandless' startup that sells everyday items for $3 - and there's a huge catchBrandless is a new ecommerce startup offering a wide assortment of household and food items, each at the magical price of $3. The idea behind Brandless is that it can add value for the consumer by selling quality merchandise without a so-called "brand tax."
Business InsiderDennis Green