BotMakers is a great place for small biz to build bots fast. It is also good for devs to have a global exposure on use-cases.
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Chatbot requirements are based on platforms like Chatfuel, etc. I think clients should be made aware that Deep Learning and better NLP along with good dialogue design through proprietary platforms are better. As a great man once said, Third-party APIs tie you up but libraries are hackable.