Capture moving photo loops with Boomerang by Instagram. It captures 10 pictures, smoothens them out and there you go, you have the perfect, moving back and forth, mini GIF of the moment that will never end. Have fun with your friends creating amazing GIFs and share them on your social media.

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Hyperlapse, Layout, and now Boomerang. Instagram is building an ecosystem of photo/video-based apps. Check out @joshconstine's writeup on TechCrunch and here's their video:
I'm downloading it now. :) UPDATE: my first Boomerang
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@rrhoover this app is so millennial. The product video is all young people. The competition for the attention of the youth market (aka the future) is enormous.
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@chrismessina @rrhoover It's all about "me" and less about "you".
@rrhoover Very cool!
@rrhoover Really interesting what you were saying about building the ecosystem of photo/video-based apps. Someone just posted in MakerHunt the other day an article related to how side projects are a new form of marketing. Buffer releasing the social media resizer this past week being a perfect example. I was just thinking to myself this morning about the fact that Instagram hadn't yet gone this route.
It's like a combination of PHHHOTO and Live Photos
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@kevinayuque was just thinking the same.
@kevinayuque Phhhoto killer, diplo is going to be mad
Instagram is really nailing these small utility apps that feed back into their main app (and facebook). The very minimal intro is great. It's basically just permission dialogues and you are good to go. - It's interesting that they always immediately save it to your camera roll, no prompt or anything. In my experience with photo apps people delete/don't save the result quite often (a majority of the time). Then again you can always clean up your camera roll later. - I like that they are short but to me it feels a little *too short*. I found myself struggling to do something interesting within that one second. Capturing something with movement often meant I had to move myself (or the camera) so fast that it became blurry/jerky. - It's funny that in order for the videos to be long enough to post on Instagram (with their 3 second minimum) they had to take the one-second loop, reverse it and then play that twice to get to 4 seconds.
@jkupferman the repeated also helps with making sure the iOS and Android video players/loopers can handle it properly. When the video is too short we found we'd get more stutters.
I like that you can share it to multiple platforms it's not just built into Insta. That's clever. Will be interesting to see if they expand it beyond 1 second or add other features. Playing around with it, seems fun.
1 second!? Seems... succinct. Will be interesting to see what people make.