Blueland

Re-imagining CPG to eliminate single-use plastic packaging

#4 Product of the DayApril 22, 2019
Blueland is re-imagining CPG to eliminate single-use plastic packaging. We're starting with proprietary cleaners sold as the Clean Up Kit: 3 Forever Bottles, 3 different nickel-sized tablets. They're 300x lighter, 200x smaller and $2/refill. Fill, drop, clean!
Discussion
Would you recommend this product?
14 Reviews5.0/5
Hunter
I'm so proud to share Blueland on Product Hunt, aptly on Earth Day. Sarah, John and team spent the last year questioning, re-imagining and modernizing CPG products. Millions of bulky plastic bottles of soaps, detergents and cleaners (full of concentrate and water) are shipped and sold all over the world. Are these products not only effective, but sustainable and friendly to the environment? No. Does it have to be this way forever, just because? No. Blueland has reimagined the cleaning product category by removing plastic and water from packaging and formulation. I believe this simple idea can create a powerful movement, inspiring both consumers as well as future social entrepreneurs :) [Disclosure: Cross Culture Ventures is an investor in Blueland]
@suzywillow Thanks Suzy for all your support and the perfect way to summarize what we're trying to do!

Love that they've launched cleaning products, but there are many more categories with single-use plastic bottles. Looking forward to Blueland addressing those segments as well.

Pros:

Great product, non-toxic, delivered to your door -- and the easiest way to wean from plastic bottles!

Cons:

Add more product lines!

What is CPG?
@magnuson consumer packaged goods - cheap goods that are often sold individually and quickly. think household goods like cleaners, toiletries, packaged foods, etc.
why was this not in my life sooner?! what a brilliant, mission-driven concept from incredibly smart and thoughtful founders. i can't wait to replace all of my CPG products with blueland!
@juliette_dallas_feeney Thanks for all your support on this fine Earth Day!! <3
Love this. Just ordered today.
@d00zt1n So happy to hear! Thank you!