Blueland

Re-imagining CPG to eliminate single-use plastic packaging

#4 Product of the DayApril 22, 2019
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Blueland is re-imagining CPG to eliminate single-use plastic packaging. We're starting with proprietary cleaners sold as the Clean Up Kit: 3 Forever Bottles, 3 different nickel-sized tablets. They're 300x lighter, 200x smaller and $2/refill. Fill, drop, clean!
Reviews
  • Pros: 

    Great product, non-toxic, delivered to your door -- and the easiest way to wean from plastic bottles!

    Cons: 

    Add more product lines!

    Love that they've launched cleaning products, but there are many more categories with single-use plastic bottles. Looking forward to Blueland addressing those segments as well.

    Susan Lyne has never used this product.
  • Anthony Morrison
    Anthony MorrisonFertility diagnostics developer
    Pros: 

    Addresses a critical need to reduce [plastic] waste. Convenient and priced for cost-effectiveness and low barrier to market uptake.

    Cons: 

    None.

    Have not used the product, yet, but plan to, and will recommend to my neighbors and friends.

    Anthony Morrison has never used this product.
Discussion
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Suzy Ryoo
Suzy RyooHunter@suzywillow · Atom Factory & Cross Culture Ventures
I'm so proud to share Blueland on Product Hunt, aptly on Earth Day. Sarah, John and team spent the last year questioning, re-imagining and modernizing CPG products. Millions of bulky plastic bottles of soaps, detergents and cleaners (full of concentrate and water) are shipped and sold all over the world. Are these products not only effective, but sustainable and friendly to the environment? No. Does it have to be this way forever, just because? No. Blueland has reimagined the cleaning product category by removing plastic and water from packaging and formulation. I believe this simple idea can create a powerful movement, inspiring both consumers as well as future social entrepreneurs :) [Disclosure: Cross Culture Ventures is an investor in Blueland]
Sarah Paiji
Sarah PaijiMaker@spaiji · LAUNCH
@suzywillow Thanks Suzy for all your support and the perfect way to summarize what we're trying to do!
Charles Magnuson
Charles Magnuson@magnuson · Professional Consumer
What is CPG?
Siân Rigby
Siân Rigby@thesianrigby · growth marketer and immortal person
@magnuson consumer packaged goods - cheap goods that are often sold individually and quickly. think household goods like cleaners, toiletries, packaged foods, etc.
Juliette Dallas-Feeney
Juliette Dallas-Feeney@juliette_dallas_feeney · Startup brand marketer.
why was this not in my life sooner?! what a brilliant, mission-driven concept from incredibly smart and thoughtful founders. i can't wait to replace all of my CPG products with blueland!
Sarah Paiji
Sarah PaijiMaker@spaiji · LAUNCH
@juliette_dallas_feeney Thanks for all your support on this fine Earth Day!! <3
Dustin Daniels
Dustin Daniels@d00zt1n · Children's Book Author/App Developer
Love this. Just ordered today.
Sarah Paiji
Sarah PaijiMaker@spaiji · LAUNCH
@d00zt1n So happy to hear! Thank you!
Christopher Lee
Christopher Lee@christopher_lee4
Great idea - could we get some data around the efficacy of your tablets vs traditional cleaners?
Sarah Paiji
Sarah PaijiMaker@spaiji · LAUNCH
@christopher_lee4 We have run industry standard efficacy tests at third party labs and outperformed leading comparable brands. Very honestly, we're trying to figure out the best way to share this data as it is not industry standard at the moment to explicitly call our competitor names but we do want to do this in a way that doesn't get us tangled in cease & desists.
Christopher Lee
Christopher Lee@christopher_lee4
@sarahpaiji Totally makes sense, you could be stepping on some toes of big competitors too stubborn to adapt to the changing needs of the world. Overall though really wish you guys best of luck and hope for the best! Also, hope I'm not being intrusive, but if you're looking to validate your market hypotheses I have a service where for $12 you can ask 100 people a question then follow-up based on how they answered and even interview them! https://scoops.io/ You could ask e.g. "How many plastic cleaning bottles do you go through in a month?" and then follow-up with a link to your site or something. Anyway If you want to give it a shot I'll pass you $12 in free credits. Best of luck otherwise!