Matcha

This is a great idea for small and growing businesses who may not have the multiple resources and/or time needed to create original content. I think the most important part of engaging an audience is sending content that is relevant and important to them, regardless of whether you created it yourself.

Extremely useful tool for an emerging market. Measure what matters!

Interesting. Shopify surely has needed a better blog option for a while. Ive been skinning wp to shopify for a while. I like the cms and marketing integration, however I also know most sellers don't understand that content marketing is not about the hard sell. It is about providing value through content to buyers at all stages of the buyer journey. Amazon sellers, for example, only understand the purchase phase, so they would be inclined to create hardsell blog posts which does little more then piss people off. Sure some posts will be sales pieces as expected, but people dont read ads, they read things that interest them. In order to build trust with an audience, offer advice and direction. Provide valuable content that leads them down the path of understanding that they have a problem that needs to be solved and the realization that you are the best option. I think what you have created is the best shopify app choice for a blog once a seller realizes the value of organic reach that can be achieved with solid, evergreen, value-added content. Unfortuinately the get rich quick mindset precludes many sellers from understanding the full potential, which is all the better for my clients that focus on content and drive a ton of traffic.. Nice Job Good luck!

Wow! Looks great. With Matcha’s platform I can embed products from my Shopify store into blogs, capture more emails, and see how many sales came from content? All for free?

I just launched a Shopify store for my new hat company. Sounds like this would help me measure blog article attribution? For the articles in the library, can I customize those for my brand? How does this work with Mailchimp?

We use Matcha at https://goeverly.com/ and it has been a key factor in our growth over the past 12 months. More details on how we use it here: https://getmatcha.com/case-studies/cpg-brand-increases-lead-conversions-revenue/