Comments on post “BlackBerry KEYone”
Nicholas Sheriff
@nicholassheriff · Founder, Quest
“If the iPhone gained traction, RIM’s senior executives believed, it would be with consumers who cared more about YouTube and other Internet escapes than efficiency and security. RIM’s core business customers valued BlackBerry’s secure and efficient communication systems. Offering mobile access to broader Internet content, says Mr. Conlee, “was not a space where we parked our business.”
In 2009 BlackBerry controlled half of the smartphone market, 2 years after the iphone debuted, and today that number is 0%.
Revenue went from 20 billion to 2 billion in under 4 years.
Blackberry in its day was on part with Nokia...they had their time ( which was short lived ) but if you read about the history of blackberry and the founders in the very early days.
This is 100% Ego driven around being disconnected from the overall consumer's experience and wanting to win with everday people, they do not care about the globe, about building something for the teen, the grandmother and the future.... That's part of why they lost even early on around innovation. It's all part of their history that's why even when they won they lost, they didn't innovate continually around everyday people.
That wasn't their big bet. Innovation has no finish line, Steve Jobs said it even Apple has to be committed to continually invest in caring or we will be irrelevant.
You can't care about what you don't understand and understanding involves in listening and learning. Blackberry was always, always a company that focused on their initiatives that aligned with a very few core set of the public they never wanted to ever build a device for mass consumption....an everybody device. One that a variety of people with needs could engage with and enjoy using.
That's like companies in tech getting huge amount of funding only building products for the tech community...sounds familiar this level of thinking is still prevalent on many forms here.
This is like the Amazon phone it's not a phone/mobile computing device made for consumers it is a device made by a company to primarily push a companies agenda.
This "downfall" and disconnect happens regularly in the valley.
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carlos garcia
@androidlove · Co-Founder, Internet Missionaries
@nicholassheriff "regularly in the valley"? Elaborate please.
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