Comments on post “BlackBerry KEYone”
joshua bradley
@airjoshb · Celebrating people, making life better.
Blackberry continues to insist people want a button keyboard and yet no one buys their phones. Dinosaurs doing dinosaur tricks
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Ghilia Weldesselasie
@ghiliweld
@airjoshb The keyboard, imo, might be the only thing that can save Blackberry at this point. Why would anyone buy a Blackberry? For the keyboard. If it was for anything else, people would buy an iPhone or a Samsung device.
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joshua bradley
@airjoshb · Celebrating people, making life better.
@ghiliweld it didn't help with their last several iterations of devices. Including their last Android with a slide up keyboard
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Braxton Huff
@3raxton · Founder of Porter, Creator, UI Designer
@airjoshb I agree. I find it odd that BlackBerry is trying to integrate a touchscreen with a keyboard of buttons... what's the point?
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joshua bradley
@airjoshb · Celebrating people, making life better.
@3raxton I think it's odd, like they are designing for their customer 15 years ago instead of for a customer today. Highlighting impact resistant displays and button keyboards.
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Dan Hughes
@dan_hughes3
@airjoshb Because the customers they are targeting do want keys. From a marketing perspective, the keys are the primary selling point. Everything else is assumed. The keys are unique. I don't think this will save them, but it's a very good hail mary.
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Braxton Huff
@3raxton · Founder of Porter, Creator, UI Designer
@dan_hughes3 @airjoshb However, the size of the keys should also be considered. Though it may be a selling point, I feel that they are still too small to help Blackberry enough in this hail mary.
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joshua bradley
@airjoshb · Celebrating people, making life better.
@dan_hughes3 if they wanted keys so bad they would have bought the previous phones. Is like building the Homer Simpson car
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joshua bradley
@airjoshb · Celebrating people, making life better.
@3raxton @dan_hughes3 the revamped Nokia 3310 will sell orders of magnitude more phones
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Lyondhur
@lyondhur · SM UX/IxD Designer ProdDev & Scrum Coach
@ghiliweld that's what we all keep saying, and yet, the numbers speak louder under than all of us together. I've started saying: it isn't the keyboard anymore. Type-key keyboards have been, now, thoroughly forgotten. Blackberry needs more. They could bet and play themselves around security though. Which, might also be a stretch. I don't know... that berry might be going black and there's is nothing one can do?
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Ghilia Weldesselasie
@ghiliweld
@san_picciarelli to update my earlier statement, if blackberry isn't going to out-innovate every competitor by introducing groundbreaking features then they're going to have to find a way to make keyboards cool again, because just making a phone like all the other ones ain't gonna cut it.
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Lyondhur
@lyondhur · SM UX/IxD Designer ProdDev & Scrum Coach
@denull exactly.
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Troy Osinoff
@yo · Angel Investor
@airjoshb ...I'd like a keyboard
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joshua bradley
@airjoshb · Celebrating people, making life better.
@yo blackberry will be happy to hear it.
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