They announced details of BitTorrent Live back and May. Today, it's live for Apple TV. Android, iOS, and OS X apps are coming shortly.
Tangent: It's so odd to me that Apple doesn't provide a way to view Apple TV apps on the web. Creators have to awkwardly instruct users to "search Apple TV for ". Reminds me of AOL keywords back in the day. 😜
@rrhoover you can view tv apps on the web now. But you can't download them. Apple need a way to trigger a download from any Web page (like Google play)
@rrhoover On the tangent. It is frustrating that you can't really use the web to discover Apple TV apps that you can then remotely install. It makes marketing tvOS apps a little challenging.