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Comments on “BASE by Wiivv”
Posts » BASE by Wiivv » Comments » Comment
Ben Tossell@bentossell · Community Lead, Product Hunt
I did not know there was such a big demand for insoles! How does the technology work?
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Mack Flavelle@mackflavelle · www.hammerandtusk.com
@bentossell hey Ben, can you add @jen_riles as a maker. She would know the answer to this!
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Jen Riley@jen_riles · wiivv
@bentossell Hey Ben! Thanks for asking. I'm Riley from Wiivv - thanks for the note. Many people have never considered an insole - but our shoes today are not doing us any favors! That's what we are trying to solve. We wanted to make getting a custom insole more accessible than a prescription orthotic - and have done that by creating a smart phone app to dig… See more
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Ben Tossell@bentossell · Community Lead, Product Hunt
@jen_riles thanks for the reply! So you say you are trying to solve the fact our shoes are not doing us any favours....but many people haven't considered an insole. Also you are then mentioning getting a custom insole is now more accessible than a prescription orthotic. They are separate scenarios. The market of people who currently need/get a prescripti… See more
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Jen Riley@jen_riles · wiivv
@bentossell You are right Ben. There are 2 different audiences that I addressed. There is the existing market - and then the the opportunity to educate those who have not yet realized that an insole is for them. The orthotic/insole category is currently 4B. On one hand, you can spend a lot of money to go to a specialist, where you can be prescribed a corre… See more
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Ben Tossell@bentossell · Community Lead, Product Hunt
@jen_riles Had no idea the market was that size to be honest! So what are the strategies you aim to take to tackle these two scenarios?
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NaweG@naweg · Consultant, Ewan Grantham & Associates
@jen_riles If you ARE currently getting an orthotic, could you use this instead (i.e. if you are only getting the orthotic to build up the heel or such)?
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Jen Riley@jen_riles · wiivv
@naweg @bentossell Hey team! Ok - 2 questions in here: @naweg - If you have a prescription orthotic for a condition that is severe - then please keep on doing what you are doing! If you have mainstream issues like achilles tendinitis, flat feet, plantar fasciitis - or maybe you just have bad alignment from pronation - this product will be a good option for … See more
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Ben Tossell@bentossell · Community Lead, Product Hunt
@jen_riles haha of course!! thanks for the awesome responses :)
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