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Comments on “Baremetrics Trial Insights”
Posts » Baremetrics Trial Insights » Comments » Comment
Josh Pigford@shpigford · Founder of Baremetrics, maker of beards.
Software as a whole is moving towards a lower touch sales process where the customer tries out everything on their own terms. This is a win for everyone, but it becomes something that can and should be optimized and improved upon. Nearly every SaaS company has some sort of trial system in place, but getting insights into your trialing customers and the metr… See more
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Jesse Williams@j_r_wi11iams · VP of Marketing, Adjoy.
@shpigford So how does it actually work? Is it a tracking code that watches how far the user gets through the trial along with their usage metrics?
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Josh Pigford@shpigford · Founder of Baremetrics, maker of beards.
@j_r_wi11iams No tracking codes to install! It's based on data from Stripe/Braintree/Recurly. So, we detect how many days a given trial has + the LTV of the plan they're trialing + whether they've converted or not and we're able to generate a solid set of trail metrics.
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Jesse Williams@j_r_wi11iams · VP of Marketing, Adjoy.
@shpigford So it only tracks the monetary aspects of a trial vs behavioral aspects of the user in the trial ... for example if they are using all of your features?
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Josh Pigford@shpigford · Founder of Baremetrics, maker of beards.
@j_r_wi11iams Yes, "only". :) Baby steps. We'll have the other stuff covered in due time.
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Jesse Williams@j_r_wi11iams · VP of Marketing, Adjoy.
@shpigford Totally didn't mean to under value your accomplishment with my question - It looks really cool. Great job and congrats.
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Nick Sloggett@nicksloggett · Creative Director, SolidFire
@shpigford Killer work y'all!
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Josh Pigford@shpigford · Founder of Baremetrics, maker of beards.
@nicksloggett Thank ya sir! 🙌
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