Comments on post “Baremetrics Recover”
Jamie Lawrence
@ideasasylum · Consultant CTO, Rails developer
Oh, this makes a tonne of sense to integrate into Baremetrics. And thankfully it's marketed primarily as a "recovery" not a "retention" solution.
There's quite a few dunning solutions available but many of them market themselves as "reducing churn". I think this is misleading as people don't cancel valuable services just because their credit card expired. In reality, their credit card expiring is just an opportunity to cancel a service they'd mentally abandoned months ago. Something Des Traynor calls "Zombie revenue"
Anyway, rant over. Glad Baremetrics took the honest approach.
I wonder @shpigford, if hosted subscription billing/management is Baremetrics next step… ;-) I gather the payment form are just for updating the current Stripe card? Not the plan itself?
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Josh Pigford
@shpigford · Founder of Baremetrics, maker of beards.
@ideasasylum Thanks Jamie! The naming and focus on "recovering" vs "retaining" was intentional as we've found failing payments is really more of a logistical/business process issue and not one of "helping customers succeed" (which is what I believe retention is more about).
And yeah, the payment forms are for updating the card on file as opposed to billing management. At least for now. ;)
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