Awario Leads is a social media search engine for sales opportunities and early adopters for your business. Plug in a few phrases describing your product plus the names of your competitors, and the tool will combine these keywords with predictive insights to give you a personalized feed full of targeted prospects!
Used Awario close to a month as we were exploring different media monitoring solutions. When Leads launched, they graciously gave us an extended trial.
Eventually, we didn't go with Awario because we saw a better hitrate for mentions on a competing service (admittedly much more expensive). The Awario Leads feature was so interesting, that we replicated it using some rather complicated boolean queries in the new service. Had to tweak our current setup quite extensively to have it work like Awario Leads did out of the box.
If we were earlier stage or had a tighter budget to work with, Awario would've probably been my first choice: It gave us 85-90ish % of the hits for less than 1/3 of the price of our current service.Pros:
Low effort, great ROICons:
Hitrate on mentions seems lower than for other (more expensive) services
I still find that searches often provide too wide a range of results and that there's a lot of effort required to get relevant leads. Having said that, through use of the system, we were alerted to an issue with a product provider on whom we were conducting due-diligence prior to signing a distribution agreement. Some weeks later they filed for bankruptcy.
This alone saved us so much, not just in terms of time and money, but on potentially negative PR and reputational risk as well. Without Awario we would never had become aware of this issue.Pros:
We had one set of results which proved invaluable in giving advance warning of an issue with a potential product provider -a real life-saverCons:
Takes time and effort to create relevant and properly focussed searches
I purchased Awario from AppSumo back in February. I knew the tool wasn't yet perfect, but I saw huge potential in it, and I trusted the developers* to live up to that potential. So far, so good. They continue to improve existing features, and add new ones.
Awario is a very powerful tool that will help virtually any business in multiple areas. You can monitor your own and/or your competitors, find leads (including for people doing affiliate marketing), and use it for good, old fashioned content promotion (I've found dozens of sites to promote my articles on).
All in all, it paid for itself after only a week. Money well spent, I'd say.
*I've used SEO PowerSuite, developed by the same team as Awario, for years now, and know it's a great set of tools that are constantly adding useful new features.Pros:
Great Value (far more affordable than similar SaaS)
Huge Potential (brand monitoring, finding leads, content promotion, etc.)Cons:
Learning Curve to Fine-Tuning Alerts (takes time to get a good noise-to-signal balance with mentions)
I've been using the starter level. Not really impressive from what I can see- there are better options out there. Their upgrades may be better, can't tell for sure. Tried upgrading, but got into a weird customer support loop and have never got out of it. I paid for an upgrade on a deal, but that communication was lost somehow. So, I can't access what I paid for.
Summary: MAY be an OK service. Strange customer support a real turn off. When renting a SaaS, you want to make sure you are taken care of, not being caught in customer service purgatory.Pros:
Cheap alternative to better systemsCons:
Strange customer service experience, service doesn't really do the job from what I can see, at least at the lower levels.