Playful creativity. Accessible storytelling. Easy, fun, delightful.
Can't think of one.
I've been using the beta for a few weeks, for my Instagram Stories. It replaced my use of stickers and text options in the Instagram composer, which I find a bit campy and last year. This is how I message my friends in a fun way now. The app made so much progress in last few weeks I can't imagine what it's going to be in a few months!