Comments on post “Apple Music API”
Ryan Hoover
@rrhoover · Founder, Product Hunt
I'm curious: why now? Spotify and SoundCloud have supported this for a long time, embedded within so many products.
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Stephen Radford
@steve228uk · Founder, Cocoon
@rrhoover Apple Music definitely seemed to be a rushed release with the lack of API, Sonos support and major artists at launch. Good to see they're finally becoming a more viable option.
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Adam Marx
@adammarx13 · CEO, Glipple, Inc.
@rrhoover My guess would be that one reason is because they have close to no independent artists using it. When you have none of the massive number of independents uploading music or promoting it, it kills your whole balance. In this day and age, you simply can't afford to ignore the independent artists. Doing so then eats into your listenership numbers because you're essentially recycling the same listeners of more mainstream material, thereby stagnating your overall growth.
Why now? I think the overall reason is that music is getting tighter. It's getting more and more expensive to license content and pay royalties (especially for major label material), and having a "walled-garden" is an obsolete concept. Having people choose one service over another is already a challenge, but not having an open-sourced listening and creation experience? That's just not conducive long term. We'll see how this continues to evolve over time, as I believe it will.
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Chris Carella
@ccarella · Product at Broadway Video Ventures
@rrhoover its an iOS api. Apple is very deliberate about their iOS apis.
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seth hillinger
@hill · Founder, Wox, inc. & NYMusicTech Meetup
@rrhoover I think you answered your own question. I also think Beats already had an API so it was probably more about migrating and exposing that.
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Ethan Kaplan
@ethank · GM/CPO - Fender Digital
@rrhoover because of iOS 10 and it was pulled from the launch release.
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Angelo Liao
@angelo_liao · Product Manager at Microsoft
@ethank @rrhoover Among all answers, this seems most likely. After all, Apple definitely has the capacity to produce the API within a few weeks. I definitely see them worrying about exposing the APIs. But since Beats already had an API, they know the effect already and it shouldn't be a hard question.
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Bas Grasmayer
@basgras · MUSIC x TECH x FUTURE
@adammarx13 @rrhoover Not sure what you mean, but all the largest independent music companies are on Apple Music... and so are a lot of smaller artists through DIY tools like CDBaby and Tunecore.
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