Comments on post “Apple App Analytics”
Raphael Ouzan
@raphaelouzan · Founder, BillGuard
This beta release from Apple is very encouraging. The transparency that we got used on the web completely disappeared on mobile and we had to use many (expensive) tools like Adjust, Yoz.io, etc. to get only approximate attribution and store listing conversion metrics.
Besides the vanilla analytics (conversion, retention, etc.) we finally get:
1. Traffic breakdown to the App Store.
2. Conversion of the listing per channel.
3. Campaign tracking: generating referral links with tracking of conversion and usage.
It's a new day!
3sharetweet・