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Apple 4K TV is Apple's newest TV assistant with 4K video & HDR support, with a suite of television, movies, games, sports, and news programming.

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Ryan HooverPro@rrhoover · Founder, Product Hunt
I just bought a 4k TV and haven't plugged in my old Apple TV for this reason. Good timing.
gazzer82@gazzer82 · fuzzybadger
Still no Dolby Atmos support announced, which kinda kills this for me. Hopefully just something that wasn't announced but it's in there somewhere.
Zach Dubos@zduboss · Building robots @ FTC
I’m not sure what Apple is thinking here. Apple lost sales to Roku and Amazon’s fire because the 1080p TV was too expensive.
Matt MacPherson@itsmattmac · Maker of Edabit
@zduboss It’s never been about market share for Apple. It’s about cornering the part of the market that’s actually profitable. Quality, not quantity.