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recommended I do an AMA on Appcues, so I'll start with
's question. Appcues is still very new, but customers seem to be hovering around two use cases: 1. Targeted introduction/tutorials. Onboarding isn't "one size fits all," and this is particularly true when your customers have access to different features depending on their plan. With Appcues, you can create different onboarding flows and show them only when certain criteria are met. 2. Feature discovery/announcement. Congrats! You just released a new feature. Now how do people find it? Email blast? Your blog? Those are blunt tools. Customers tend to use Appcues to drip features to their users based on history-based criteria. Aka, introduce the new Reporting tool only for users who have analytics data. The biggest benefit to customers seems to be speed, and Product Marketers seem to find this most compelling. They finally have the tools they need to do in-app product marketing, and they don't need to chase developers/designers to get it done (and done well). Anyway, AMA!
3 years ago