Tim Von Janssen
@tim_von_janssen · Senior Online Marketing Manager
The overall idea and execution is great. However, I feel like there are some problems with your site. Your categories could really benefit from having more descriptive titles and a better arrangement. For instance the parent category "Channels" contains Push, Search, Social etc.. Then there's Acquisition which contains ASO, Performance Marketing (which in my book contains Search), PR etc., which comes closer to the definition of marketing channels than your category of "Channels". The "Channels" aren't really channels but a mix of acquisition channels and user communication methods. So at first glance I was really confused on where to start. Considering I've been working in marketing for some time, I can only imagine how a fresh marketer must feel. They just want to start to learn but what's the top priority? Instead of the elaborate categorization (which also leads to several sections having no links, just guides, or nothing at all) you should make it simpler for a first time user to use your site. I would suggest: - Rename "Channels" to "Communication with users" (or sth similar) and move it further down the page (maybe to 2nd or 3rd position). - Move "Acquisition" up to the very first position. Move Search and Social into that category. - Get rid of "Across Funnel", move the sections into other parent categories. - Get rid of empty sections (or don't show them yet). Other than that I really love the idea of including links to guides. Often overlooked resource, personally I'm not only interested in tools ;)
CWilson
@cmwilson15 · Indie Developer, Follow The Circle
@tim_von_janssen I agree with the idea to organize it more. But nevertheless there's are some good resources for people new to marketing.
H
Patrick Yip
@_patrickyip · Marketing @EventXtra; Ex: @OneSky
@tim_von_janssen Thank you sooo much for your detailed feedbacks! It's really encouraging for us to make better content. :D The current categorization of this stack sticks to Andy Carvell's mobile growth framework. That's why I can understand your confusion at first glance--we assumed that visitors have known about Andy's work, which in fact, might not be true. We have to think about how to arrange the categories better, or provide an easy-to-understand flow for first time comers. Having more descriptive titles--Yes we'd love to do that but didn't have enough time. Gotta add them soon! Again, thanks for the feedbacks. Truly valuable for us. :)
Tim Von Janssen
@tim_von_janssen · Senior Online Marketing Manager
@_patrickyip True nature of a MVP ;) Keep it up and you'll help a lot of people though!
H
Patrick Yip
@_patrickyip · Marketing @EventXtra; Ex: @OneSky
@tim_von_janssen thank you! :)