Affinity

Relationship Intelligence, Reimagined

5.0/5
About

Affinity is a relationship intelligence platform helping professionals leverage their networks to achieve their business priorities. Using patent-pending technology, Affinity helps teams manage and grow their networks by unlocking introductions to decision makers and auto-populating pipelines to increase deal flow.

Would you recommend this product?
50 Reviews5.0/5

Been a paying user of Affinity for a while now, and it's been worth every penny.

Pros:

- Beautiful UI

- Love the network leveraging

- Super easy to build investor/organization lists with intelligent insight like connections

Cons:

None

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Thank you for your kind words Spencer! Glad you're enjoying your experience with Affinity!!
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I've been using this for over a year for everything in our startup, from lists of customers and prospective customers to lists of investors, advisors, and the like and I have enjoyed the simplicity. Compared to other CRMs this tool is much broader likely because it leverages a spreadsheet-like interface which makes it much more familiar, yet somehow it feels a lot easier to use. Other CRMs are only optimized for sales, but don't go broader to accommodate other use cases and that made them very unintuitive.

But aside from the basic features, hands down the best features are the network ones like the ability to map your network and see the strength of your connection and leverage it with the Alliances feature. By adding allies who can help you get intros to people in a secure and safe way (without exposing people's entire rolodexes) you can leverage their network and expand yours. I would highly recommend this to anyone running a startup who has to manage a number of different people and organizations in one place, it's been a lifesaver for us.

Pros:

- great UI, w/ a familiar spreadsheet-like interface

- simple concepts - person & organization

- leverage network w/ alliances

- A+ support

Cons:

- hard to visualize a pipeline

Upvote (8)Share
Thank you for the kind words Anand! I'm so glad you've enjoyed using Affinity so far. Would love to hear more on what you'd like to see in terms of visualizing a pipeline! We have a lot of new stuff coming up this next quarter and hopefully that addresses some of the concerns you have with the platform :)
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We used Affinity at NewtonDrive.ai when we were fundraising. We were using a simple spreadsheet previously and imported it into Affinity. It really help us leverage our investors' networks and manage our ongoing conversations with investors.

Pros:

- spreadsheets on steroids: familiar UX but much more powerful

- smooth transition by importing spreadsheets

- leverage external networks

Cons:

- none so far

Upvote (7)Share
Thanks Lawerence! We love all the support 🙌🏻
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I use Affinity with Prosperworks and Superhuman.

Affinity is my top of the funnel go-to because it's so great at relationship management. Affinity is useful if you are in a field that is relationship heavy (consulting, hiring, VC). You need to get your entire team onboard if you want to get the most value out of it.

Pros:

- UI is great

- Allows you to leverage internal network easily and can leverage external network with people you know

Cons:

- Some features like pipeline management could be better (bottom of the funnel)

Upvote (6)Share
Thanks Antoine! We are working on flushing out pipeline management. Shoot us an email with what you would like to see.
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I've been using Affinity for 4 months as a customer and love it. It has helped me categorize and visualize relationships and relationship strength across all aspects of activity and life.

Pros:

Intuitive ways to visualize relationships, strength of relationships, and track emails that haven't been responded to. Affordable.

Cons:

None really other than the product could be expanded further; I'd like to better understand how to use Affinity Alliances.

Upvote (6)Share
Thanks Smoot for all your support! We would love to show you how some of our VC clients use Alliances to connect with their portfolio companies.

We tried out Affinity and loved the product. We were thinking of replacing something built in-house that was very custom to our organization, which has 11 firms working closely together with a unique process. Ultimately, it was too much effort to move, but if we were starting from scratch, we would have gone with Affinity!

Pros:

Great UX for deal management and finding relevant relationships within your network

Cons:

None

Upvote (5)Share
Thanks Catherine!
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I have not personally used Affinity, but got a demo from one of the founders. I think it is a game changing product for sales and relationship management. I would recommend it to any VC, or companies with medium to large sales teams. As a prior venture analyst, it would have definitely helped make my job easier.

Pros:

- Love the UI

- Allows you to leverage internal network easily

- Game changer for sales & relationship management

Cons:

none

Upvote (5)Share
Thank you so much for sharing your feedback Rishi! Glad you enjoyed the demo, please feel free to reach out to us if you're ever interested in using the product!
Upvote (2)Share
Thanks Rishi!

ideal CRM tool for any organization that thrives on people networks!

Pros:

truly amazing product, makes deal flow and network management 10x better and easier!! Part. love the direct crunchbase integration & UI.

Cons:

wish they had more direct integrations (e.g. Slack, Asana)

Upvote (4)Share
Thank you Judith! I'm glad Affinity has made your life easier :) Thank you for raising the point about integrations - more integrations are on our roadmap in the next couple quarters, so hopefully you can benefit from them very soon!
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After trying about every tool out there for CRM management for our relationships and portfolio management, this checked all the boxes. It's ability to capture meetings, calls, emails, documents and notes between teams is amazing. We have actively been using it from the early days and continue to use it today for our entire globally distributed team. Smart list creation and the fact that everything is LIVE capturing what you do allows our team to stay in touch and in tune with everything going on. The privacy settings are also a great offering allowing you to not include full details or even subject lines where certain teams do not need to see it. Excited to watch this product continue to expand.

Pros:

I looked for a platform to manage the sourcing, conversations and ongoing portfolio and relationships management. This is it.

Cons:

Mobile app does not have the full experience... yet.

Upvote (5)Share
Thanks, Dylan! We appreciate all your support. We are working on the mobile app, so expect to see big improvements soon. If you have any features you would like to see on mobile, let us know.

Excellent product

Pros:

Extremely simple plug in that automatically ingests and understands your network

Cons:

I cant think of any, but for posterity, just make sure that you're looking at how your conversational data is displayed to your team.

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Thank you Anthony for the kind words!
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This is quickly becoming the CRM system we have always dreamed of.

Pros:

Complete data plus workflow in one system

Cons:

pipeline visualization

Upvote (3)Share
Thank you Jorge! I'm so glad to hear that you've had a positive experience with Affinity. Please let me know if there's anything we can do to help to make your experience even better :)
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Thanks Jorge!
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After using Affinity for 6 months, I am thrilled with how the product has impacted our workflow in the office.

Pros:

Superior UI as a CRM for internal network management

Cons:

Search functionality still needs work. Some functions are not very intuitive. Gmail integration doesn't always work.

Upvote (2)Share
Thanks Marianne for your support. Our team is working on perfecting search. We are always open to feedback.
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Not Applicable

Pros:

Very good collaborative tool.

Cons:

Not Applicable

Upvote (2)Share
Thanks Reid!

In regards to my con comment, sometimes searches for people do not show the person you are looking for, but if you search for them under the company the person works at they may appear there. But overall, aside from issues with search functionality, it's a great application.

Pros:

Easy to use, easy to track history

Cons:

Search functionality may need to be improved

Upvote (1)Share
Thanks for your comment. I will pass this feedback on search to our eng team.

I'm super impressed by their thoughtfulness here!

Pros:

Super smart team and massive space

Cons:

Such a hard problem

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Thanks Konstantine! Appreciate your support 🙌🏻
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Looking forward to where Affinity goes!

Pros:

I like the reminders of emails to send to people.

Cons:

Wish more people used it, because it's limiting if you only have a handful that do.

Upvote (1)Share
Thanks Kate! Based on our current sales trends I guarantee more people will be on and looking to connect in this next year ;) Also, you can Ally with someone even if they don't have an Affinity account. Both Allies will be able to see who each other knows and how well (no contact info given). Your Ally can connect with you for free.

Used Affinity for business relationship research. Setup was instant. Searches for business introductions via your network has never been easier.

Pros:

Very intuitive design.

Instant access to introductions via your network.

Seamless integration with your email contacts.

Cons:

Nothing

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Thanks Sean!

I think Affinity is a great supplement to LinkedIn. It obviously doesn’t have the scale / user base that LinkedIn does (yet!), but it allows you to see pretty incredible information about your contacts’ networks. I think this is a great tool that everyone interested in relationship building / networking should try out.

Pros:

Great, detailed info

Cons:

None yet

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