Comments on post “Adblock Plus”
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Chris Messina
@chrismessina · 🏆 PH Community Member of the Year!
Very curious to see how this compares with the iOS 9 Safari Content Blocking feature...
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Ben Basche
@basche42 · Product Marketing at Layer
@chrismessina Pre-emptive strike I suppose?
When iOS9 drops, 3rd party content blockers will have a brief struggle, and then the winners will go on to become a household name most likely.
At which point, they'd be in a position to go "back to the Mac" as it were by having the mindshare about a previously niche product. Could become a competitive problem eventually for the current browser-based adblock brands (that is, supposing they're not the winners in the iOS9 3rd party content blocker bonanza).
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