A Dissection of Conversion Rate Optimisation and UX
How can we resolve any perceived tension between UX and CRO?
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Adam Revetta
@arrev · Building something new 🚀
Thanks @ojqd this is awesome! I work very closely with both UX and CRO so I'll be looking forward to checking this out and sharing with both groups!
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OJ Quevedo
@ojqd · UX+Product ♥️ Marketing
Thanks to a sea of misinformation (and “non-information”), people in each of the fields of UX and CRO are either still unaware of the other… or see the two as incompatible.
And there’s no better person to set the record straight than the straight-talking founder of ConversionXL, Peep Laja.
During a 45-min interview, Peep explained how we can resolve any pe… See more