99% Invisible: The Trend Forecast

Who decides that denim jackets are “back?”

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Adam Leidhecker
Adam LeidheckerHunter@adamleidhecker · Brand Strategist @ Coplex
Who decides that the color this season is “mint green?" For the mass market, for retailers, designers, and marketers working in major clothing chains, there’s a middle path to determine what’s “in.” And often times, it is through a company called WGSN. This podcast was discovered on @ottoradio 👍