99% Invisible - The Gruen Effect

The mysterious design of retail spaces

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Rohan Khara
Rohan KharaHunter@khararohan · Rohan Khara
Retail spaces are designed for impulse shopping. When you go to a store looking for socks and come out with a new shirt, it’s only partly your fault. Shops are trying to look so beautiful, so welcoming, the items so enticingly displayed and in such vast quantity, that the consumer will start buying compulsively. This is the Gruen Effect. (Show Notes Credit: 99% Invisible's website; Photo of Victor Gruen is Courtesy of The American Heritage Center)