40 Lessons from 40 years of Apple Ads

The Ads that Helped Apple Reach a $1T Market Cap 💰💰

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These are the first principles of marketing that helped take Apple from a garage to a $5B spaceship.

Reviews

Boletrone
Alex Mills
Dan Crisan
 +4 reviews
  • Ben Wilson
    Ben WilsonProducer. Writer.
    Pros: 

    Enjoyable. Succinct.

    Cons: 

    None.

    This is some great content from Dylan! These are some of the most influential ads of the past century, so highlighting them this way is really important.

    Ben Wilson has used this product for one day.

Discussion

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Dylan Langlois
Dylan LangloisMakerPro@dylanbrendan · Head of Growth @ The Mission
Hey ProductHunt! 👋 We're excited to share our new Marketing Trends report! We broke down 40 famous Apple advertisements and marketing campaigns to help tease out timeless marketing principles. These are the first principles of marketing that helped take Apple from a garage to a $5B spaceship. 🤑 💰 Well, not exactly a spaceship. But a $5B campus that looks like a Spaceship, and a $1 trillion dollar market capitalization. Not to mention they popularized technology and portable computers around the globe. Not too shabby for two guys in a garage that couldn’t raise any venture capital! To celebrate the launch of MarketingTrends.com and podcast, we’ve compiled these 40 lessons, including details and lessons from: - 1977’s Simplicity - The infamous 1984 ad - Alone - Lemmings Plus way more, all the way up until the present day’s The Rock x Siri Dominate the Day!
ChadGrills
ChadGrillsMaker@chad_grills
Love it! But I'm biased :) and I also love advertising. Which I heard you aren't allowed to say online anymore :/ But that's okay. Still on a mission to use advertising for a force for good in the world. Can't wait for all the ebooks we have in the pipeline at MarketingTrends.com and on the MT podcast. Nice work Dylan, and for the marketers that want first principles instead of ephemeral growth hacks... this is just the beginning :)
Zalmay Karimi
Zalmay Karimi@zalmay_karimi · Founder of Chatlanding.com
To be honest I've never quite wondered about Apple ads as a collective, but looking at this I can clearly see the value of recognizing trends and shifts that shaped the company's marketing principles. Great job at collecting these into a concise report!
ChadGrills
ChadGrillsMaker@chad_grills
Ben Wilson
Ben Wilson@benwilson325 · Producer. Writer.
Great work from Dylan! These are some of the most influential ads of the past century, and it's really cool to see them highlighted this way.
Raffi Muradyan@raffi_muradyan · B2B Marketing Manager
can be useful