2016 Holiday Email Marketing Report

Your email game plan to succeed during the holidays.

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Carl Sednaoui
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@carlsednaoui · Head of Marketing, MailCharts
Hi PH! As you may already know, email marketing is crucial to your success during the holidays. I mean, online sales reached $89 billion in Q4 2015 with email marketing driving 20% of that revenue. Online retailers know that email marketing is big business: email volume increased by 23% in Q4 2015 (compared to Q4 2014). Expect to see a similar increase during Q4 2016. I'm excited to share this 100-page report that covers exactly what you should do with you email program during the holidays. Here are a few takeaways (just from the first pages): - During the holidays, the percentage of emails sent on weekends with a promotion increases - Offering subscribers a “percent off” is by far the most popular promotional strategy during the holidays - Nearly 60% of Q4 promotions are first mentioned in the subject (first 14 characters, actually) - Black Friday & Cyber Monday are the two most competitive days of Q4 for email volume & promotional activity There's much much more in the report. Feel free to ask any questions :)