Since these books are becoming increasingly common on producthunt, and since the writers have a track record of producing great content, I would love to learn more about the larger strategy this book fits in for the writers.
Is this lead gen for building a larger audience?
@jasonhitchcock@robwormely and I made this e-book for a few reasons:
1. We were bored during the holidays
2. To build our personal brands & build relationships with other marketers/entrepreneurs
3. Figure out how to properly launch ebooks & info products. I now know ~15 ways to promote a ebooks and a few dozen ways how not to.
3b. We plan to laun…See more