Comments on post “1 Second Everyday”
Nicholas Sheriff
@nicholassheriff · Founder, Quest
@cesarkuriyama Hey Merry Christmas Cesar really interesting application. I was wondering what sort of trends do you see among your userbase as time progresses when it comes to engagement.
Do users tend to gravitate to a certain way of engaging if they have spent more than a year on the 1 second everyday?
Could you go into a bit more detail about "Freestyle" what is the one issue it solves very well?
Hope you're enjoying that 70s weather ha ( I'm originally from NY )
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Cesar Kuriyama
@cesarkuriyama · Founder/Principal, 1 Second Everyday
@nicholassheriff We find that users who do it for a while are hooked. But since we don't force users to record with our app (you can use anything in your camera roll), many users will record their second every day habitually, but don't necessarily open the app for a while. They'll binge select later.
Frankly, we probably measure engagement a bit differently than most. If we can provide a user with a breathtaking 6 minute look at an entire year of their life, with as little work/time as possible, we consider that a huge win.
But with new features like Animated Gifs and now Freestyle, users are engaging more often, with good reasons. And there's a lot more on the way.
In the 5 years since I started recording a second per day as my own personal minimal way to keep a diary, I've continued to experiment with journaling with video. One thing I found was that while 1 Second Everyday was having profound effects on how I live my day to day life, it wasn't the best medium for capturing a special day or a memorable vacation.
1SE helps me get a birds eye view at my life, but 1SE Freestyle helps me get a birds eye view at particularly special events in my life.
I spent a week in Colombia this year for my good friends wedding. It only accounts for a mere 7 seconds in my 5 years of 1SE, but I recorded a couple of snippets each day I was there, so why not put them to good use? So I created a 40 second 1SE Freestyle that beautifully recapped my favorite times of that one spectacular week surrounded with my best friends :)
Thanks for the great questions Nicholas! Aside, from sweating profusely on 70 degree NYC Christmas Eve because I wanted to wear my beloved Star Wars Christmas Sweater, I've definitely been enjoying the weather!
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