Hi Product Hunt! 👋
This is Colin, CEO and co-founder of Visual Electric.
As a kid I always felt like a creative person, but I didn’t have a great creative outlet — until I learned Photoshop. Suddenly I was able to get ideas out of my head, work on them, and share them with others. This set me on a path that I’m still on to this day.
The problem with tools like Photoshop is they take hours to learn and years to master. How many Colins never cleared this technical barrier?
This is why I was so excited about generative AI. It promised to allow anyone to explore their imagination. There was just one problem: the AI tools that exist today stifle creative energy. They are awkward and clumsy. They are slow. They rely too much on language and are forced into chat interfaces.
We deserve better.
Introducing Visual Electric.
Visual Electric is the first image generator designed for creatives — a canvas that facilitates the flow of ideas, so you can truly spread out and see where the tool takes you. It's designed to help give form to the vision in your mind's eye… or lead you to something even better.
We believe that in order to be truly useful, AI needs to augment our existing creative process with all its winding paths, switchbacks and u-turns. This requires tools that embrace ambiguity over certainty. Often our best new ideas appear in the margins.
Many existing AI tools present results as answers to a user’s question, leaving little room to build, or tweak, or meander.
But the best tools become an extension of yourself. Like a musical instrument, they are something you play. You arrive at exciting, unexpected places through experimentation and improvisation.
We hope that Visual Electric changes you for the better.
So… riff. Explore. Take risks. Reach dead ends. Try things. Fail. Discover. Don’t think your way there — feel your way there. Because the prompt you start with is rarely where you end up.
Visual Electric is for self-exploration as much as self-expression.
Who will you become once you’ve taken your next creative leap?
We can’t wait to see.
—Colin, Adam, Zach and the Visual Electric team
@colindunn Yeah I checked it out last night, I thought it was awesome actually, I ended up creating exactly what I was trying to do . It ended up progressing more ideas into a project with my son we are brainstorming on our ideas but other than that it was really detailed and simple to use great job with the whole thing . I've already been sharing it and showing a few people on what I found out and how to do the app . I really hope to see it for Phone app stores in the coming future. 👊💯
I've been playing with Visual Electric during their beta, and this is truly excellent tool for iterating on, and refining generative content. There's nothing else on the market that comes close.
@rrhoover Getting to simple took way longer than I thought it would. Even after all these years of designing, I'm still surprised by how many iterations it takes.
AI is a pretty complex problem space, and as I learned more about the technology and became more comfortable with the concepts, I started to lose sight of what simple looked like.
On several occasions I felt like we had reached that "a-ha" level of simplicity, but when we put our prototypes in front of customers they couldn't make sense of it. So we had to go back to the drawing board and redesign foundational parts of the product.
The key is always being willing to admit when something isn't working, throw it away, and start again.
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