The Feed - Food for athletes, delivered to your door monthly

Cycling buddies love The Feed as friends receive a consistent mix of gels, chews, hydration and supplements on a monthly basis. @kane and @jwegener may like this

Interesting. It looks like a customizable subscription box? Could be a good evolution of this model...whereas now the value-add of most subscription businesses is a surprise delivered to you each month, this one is maybe more comparable to pill packs - you know what you need each month, so get it delivered to you all in one place.

noms!

You have my attention.

Nice! I like the food categorization. Categorizing by dietary is obvious, but choosing to categorize food by time — pre-workout versus post-workout supplements — is clever. I was surprised there was no "high protein" option under the Dietary categories....looks like it's targeted to solely to cyclists. I could see a product for weightlifters / bodybuilders really taking off.

Looks cool, but I'm confused how the waffles are a "food for athletes". It's pretty much just pure sugar (as great as they are).

@daveambrose love this concept! Do they operate in the UK?