Sumday - Investing how you least expect it

Love how they're tapping into the psychology of impulse purchases and putting it to work with impulse investing. If they integrated with Pinterest, my remodel-the-house budget would be in much better shape.

Hashtag investing is a really neat idea! I noticed Sumday was created by BNY Mellon. Now, can we invest in Bitcoin with it?

I can't believe this was built by a bank. Very cool idea, but simple has a very similar feature called "goals" that will automatically deduct the exact amount needed day by day depending on how much money you want to save by what date. It's legit.

What a gorgeous website. Oh, and I really like the idea too.

Quite clever. Is it only available in the US?

Personally, the "or when you’re feeling inspired with a hashtag" part made me roll my eyes and discount the credibility of the service. I'm clearly not the target demo :)

Looks kind of similar to Acorns? https://www.acorns.com/ Basically casual investments but instead of hashtags they do credit card round-ups

Beautiful site and the video has me craving for dessert. I personally use Betterment and I am wondering if there is any benefit to using Sumday instead. My Betterment behavior mimics Sumday in that I do monthly deposits + random deposits when I am saving for something specific minus the social aspect with hashtags.

@harlotsghost When can we expect the sumday launch?

It will be interesting to see if this catches on at some of the other banks. I bet it will. There is a real chasm in Wealth Management between High Net Worth and Emerging Affluent individuals. Shops are finding out what works for HNW doesn't usually work for EA. This product creates a socially relevant alternative to traditional Wealth Management for the EA/millenials demo.

I echo a lot of what was said: great design; can't believe a bank did this. Do you use @dwolla for payment transfers? If not, have you thought of using it? Might align well since BNY Mellon is trying to show they can adapt to the digital age.

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