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State of Product Analytics Report
p/state-of-product-analytics-reportHow product teams use data to drive product-led growth
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Carlos Gonzalez de Villaumbrosia

State of Product Analytics Report - How product teams use data to drive product-led growth

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🌏We asked 450+ product professionals around the globe to tell us how they're using data to drive product-led growth. What you’ll find in this report:
📈How product teams use data
📊Metrics that matter
🚀The role of product analytics in accelerating innovation

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Carlos Gonzalez de Villaumbrosia
Maker
👋Hi Hunters! We’re in a time of many unknowns. But even in the best of times, the most successful product teams I’ve seen are able to merge business needs, user feedback and business objectives—all while proving ROI. 💪 🔎To learn more about how these teams work, we partnered with our friends at Mixpanel to survey more than 450 product professionals across the world about what metrics they care about, how they use data to make product decisions, and their biggest barriers to being data-driven. Today, we’re excited to launch our first-ever State of Product Analytics report 🎉(here’s a little preview of what we found): 📊The top metrics tracked across all regions and industries are Retention, Engagement, and Conversion (in that order). 📈Only 10% of product teams are able to validate all decisions with data. 😬67% of product teams aren’t confident they understand their conversion rates and know where and why users drop-off. 
 We hope you’ll harness the learnings in this report to start turning your own customer data into business-building insights— at a time when it’s become more important than ever to understand user needs and improve the customer experience. I can’t predict the future, but I’ll leave you with this: The process of re-learning who your users are will be critical for success beyond 2020. Thanks for reading! 💙
Mike Ritchie
@villaumbrosia one barrier I've seen is Product people being reluctant to get their hands dirty with SQL. Most of the answers are there if you're willing to do the work (and learn SQL if you don't already know it).
Alberto Cruz
Great report!
Jorge Jiménez
Such a great insights! Thanks for putting all this info together.
Siddhita Upare
i love that illustration 😍
Carlos Gonzalez de Villaumbrosia
Maker
hey @siddhita_upare, me too. Mixpanel guys are rockstars!
Nash
Product marketing and growth professionals need more data-driven industry reports. This looks fantastic :)
Ramanathan Yegyanarayanan
Nice stats
J. Antonio Avalos
Thanks for the report Carlos. #Reading
Carlos Gonzalez de Villaumbrosia
Maker
hey @jantonioavalos, awesome! Let me know your thoughts later.
Iman Ghazizadeh
Tnx for your useful info.. How can we access the full report?
Carlos Gonzalez de Villaumbrosia
Maker
@iman_ghazizadeh1 click in the website link and you'll get it.
Ghost Kitty
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Ivo Valchev
I'm sure it's a great report, but sadly the form is not GDPR compliant. Please fix that ?makers
Mert Aktas
Product School and Mixpanel together prepared a report, wow! This is amazing. Thank you!!!
Alana Tees
Maker
@mert_aktas We think so too!
Alana Tees
Maker
Great to see this collaboration come to life! Thanks @villaumbrosia, @jorgejimenez1 and all involved.
Sunday Ugochukwu Ngoka
Thanks a lot. Very nice piece
tradazio
Thanks for the report.... Fantastic
Maria
Brilliant! Thank you for allowing us to have an important insights! It is very valuable and useful tool! ^_^ Big congratulations on the launch! ^_^ Could you tell me please, is it possible to download a certain report maybe? :))