Akshay Goradia

SnapTV - Bringing TV to Snapchat

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Joe Laresca
Hey folks! So stoked to be launching SnapTV with my cofounder @akshaygoradia with the support of @gerardadams! SnapTV brings you the content you love in the place you want to see it — Snapchat. With over 10 billion video views a day, there’s no doubt that Snapchat has become the most influential platform among millennials. This is why we’re creating the first ever Snapchat media company. We are bringing together influencers, content creators, and the greater Snapchat community to collectively direct our show. We truly believe that SnapTV is the future of entertainment for millennials, and we’re here to make it happen. To our audience: start sending ideas on what you’d like to see on SnapTV — this is your show. Happy watching, Joe and the SnapTV team
Ben Tossell
@mojolaresca @akshaygoradia @gerardadams This is a really interesting concept and looking forward to checking it out. As long as the content keeps coming and is of a decent quality then I can see this doing well (obviously that is the challenge!) How are you looking at notifying people what shows are on and where? (maybe a bot?)
Joe Laresca
@bentossell — thanks, Ben! Agreed — challenge accepted :) Remember: We're letting the audience help us direct the show. So, if you have anything cool you'd like to see on SnapTV, (i.e. Sky Diving with DJ Khaled, Fire Side Chat over beer pong with Zach Galifianakis, or even "A Day in The Life in a Tesla feat. Elon Musk), then let me know! Our schedule will be displayed on our website (http://thesnap.tv/) and at the start every week on our Snapchat (@thesnap.tv). The bot is an awesome idea. We'll for sure build one and let you know when it's ready.
ajay rajani
@mojolaresca @bentossell @thesnap A fireside chat over beer pong with Zach Galifianakis sounds like a dream. Please make that happen - so cool!
Joe Laresca
@ajr771 Consider it done - you best be there #majorkeyalert
Kyle Kesterson
@mojolaresca @akshaygoradia @gerardadams If Snapchat becomes the future of TV, you can be TV manufacturers are going to start building, or at least allowing, 90° rotation. Portrait tvs.
Adam
Awesome! I've been waiting for something like this. Bring back MTV cribs!! :)
Joe Laresca
@ajm5338 thanks, Adam! Re: MTV Cribs — YAS 🙌🙌🙌 It's absolutely making a come back on SnapTV ;) Any cool places you'd like to see featured on our "SnapTV Cribs" segment?
Lee Rickler
Horizontal not vertical videos. No way would I watch anything for longer than a few seconds in v-mode. Seriously, why are vertical videos still a thing?
Lee Rickler
@stringstory and it's not possible to turn your phone around? Seriously though, horizontal is standard and makes much more comfortable viewing.
Suzanne Nguyen
@pointandstare one does not have to agree with it, consider it a new form of medium. As shown with periscope, Meerkat and Snapchat, vertical is here to stay. More and more people are shooting vertical format. Blame the ergonomics of the smart phone, they don't design apps horizontally
Joe Belsterling
+1 to the MTV cribs. That's a perfect show for SnapChat. Also an Olympics channel showing highlights, medal count updates, etc. would be great. I've been saying SnapChat is going to take on cable, and here it comes. Unless it's a show or sport that I'm truly a fan of, I already prefer to just get the highlights via SnapChat than watch the whole thing. Can't wait to see where this goes!
Joe Laresca
@joebelsterling thank joe! Love the idea of featuring sports highlights. We're actually working on something cool with the Yankees/Giants/Jets :) Let me know if you'd like us to do something cool (i.e. celeb competition, q&a on a field, or even a boozy brunch) with a specific athlete. Re: Snapchat > Cable — couldn't agree more.
Suzanne Nguyen
Awesome idea. As a heavy Snapchat user, I'm a great believer of treating Snapchat like TV. Curious question, Instagram has released their own version of Stories, and they also have a substantial Millennial market. what are your thoughts on their release, will it affect Snapchat in the long run?
Joe Laresca
@stringstory thanks Suzanne — let's collab! That's a great question, and I'm curious to see what the numbers look like a month from now. I don't think Snapchat is going anywhere. Snapchat is cool, it's authentic, and raw. It's a place where followers and likes don't matter, whereas that's the focus on Instagram. As a matter of fact, @justinkan couldn't have said it better in the article he wrote ("Why I Love Snapchat") — http://justinkan.com/why-i-love-.... That being said, I'm excited to see how this plays out :)
Suzanne Nguyen
@mojolaresca hey Joe, sure hit me up on Twitter. Though IG stories only focuses on views and not about the likes. Still it be interesting to see where both SC & IG will head in the next few months
Joe Laresca
@charliehinojosa thanks charlie!!!
Ryan Metzger
This is sooooo dope
Joe Laresca
@ryan_metzger thanks ryan 🔑🔑🔑
Connor Bruggemann
Awesome work, extremely exited to see this unfold would love to do a show together !
Joe Laresca
@connor_bruggemann thanks! Let's do it — hit me up.
Evan Petrack
Between this and Instagram Stories, its an interesting day for the content charing world needless to say!