MIT Report: 95% of GenAI pilots in business flop. What do you think about this?

Hi, PH community!
MIT’s Project NANDA just released The GenAI Divide: State of AI in Business 2025.

And the numbers are… brutal:

• 95% of GenAI pilots fail to deliver real results.

• The money and hype are there, but ROI? Zero.

• Only 5% succeed, and those are the ones laser-focused on solving a clear business problem.

• Biggest ROI right now? Back-office automation (HR, docs, workflows), not flashy sales or marketing tools.

• External providers win, partner-led projects are 2x more successful than internal experiments.

• Shadow AI is everywhere, employees use ChatGPT & co outside official policies. Risky? Yes. Opportunity? Also yes.

Bottom line for founders & marketers:

AI is not a magic button. It’s process + culture. Those who integrate quickly, in small profitable steps, are the ones who win. What do you think?