ROIplan - Marketing planning&performance platform for B2B teams

I spent 13 years in B2B marketing and sales as a marketer, CMO, and consultant working with 50+ B2B Companies from Europe and North America. Every company I joined, I saw the same problem: Stakeholders and B2B sales teams didn't believe marketing and didn't believe in marketing. They didn't see the marketing impact on revenue. One of the biggest problems is that marketers don't know how to present a marketing plan for executives and sales teams. Board members don't see a direct positive impact on revenue and decline plan and budget. Besides this, there are lots of challenges that marketers face when working on marketing plans: - Find the performance of past campaigns - Allocate marketing budget in the most efficient way - Prepare executive reports that show the ROI of marketing - Orchestrate and align marketing campaigns with the sales team - Prioritize and focus on the experiments with the highest possible ROI - Align non-lead generation campaigns with business goals - Managing lots of Google Sheets and project management tools to present and execute a marketing plan All this led to the idea of creating a marketing planning software that will simplify marketers preparing revenue-driven marketing plans. This is how ROIplan (https://www.roiplan.io/) was born.

Fantastic tool, if you want to keep track of all the channels and how much you spend per demo/lead, have a helicopter view of your marketing budget, then this tool is for you. I have a tried it with a few clients, both found it very useful in providing clarity. @andrei_zinkevich who do you think will benefit from it the most?

ROIPlan is an excellent and useful software built by a world-class team. I highly recommend checking it out!

Using it and loving the simplicity but also the structure how it was created. You can see there is heavy experience within the tool.