What's the worst advice you've ever gotten about marketing your product?

I'll go first.

Someone told me: "Just be consistent. Post every day. The algorithm rewards consistency."

So I did.

For six months, I posted every single day. Sometimes at 7am. Sometimes at 10pm. Weekends included. I wrote about our product, our features, our roadmap. I followed all the "best practices" — hook in the first line, three takeaways, call to action at the end.

I got maybe 30 likes per post. A few comments from friends. Zero customers.

One day I got tired. I posted something messy. No structure. Just a story about a deal we lost because ChatGPT had wrong info about our SOC2 status. It was raw. It was specific. It had nothing to do with "consistency."

That post got 40,000 views. Seven people DM'd me asking to try the product. One of them became our biggest customer.

The "consistency" advice was safe. It was easy to follow. It didn't work.

The thing that worked was saying something real. Something uncomfortable. Something that proved I actually knew what I was talking about because I'd lived it.

What's the worst advice you've followed?

Imed Radhouani
Founder & CTO – Rankfender