I write the Product Hunt newsletter. Here's how to get featured in it.
Hey everyone 👋
I'm Aaron and for the last few years I've been writing the Product Hunt newsletters. That includes: our daily, weekly, developer tools, and AI tools ones. Every morning I look through the homepage to try and find the coolest products to write about and I want to share with you all what I look in a launch so you can increase your chances of getting featured!
Uniqueness: It doesn't need to be a never before seen world-changing product. It just needs to do something unique. I'm not going to write about yet another social media scheduler unless it flips the script a little and does something interesting compared to the rest.
A good gallery: I can't stress this enough, without some solid images showcasing your product, there's a high chance I will skim past it. It doesn't need to be mind-blowing top tier design skills, just avoid blurry images and avoid screenshots that are illegible. A ton of tools like @Xnapper make it super easy to take beautiful gallery shots in seconds.
A good description: The description is the first place I look to get an understanding of what a product is and does before I try it out. It helps me develop an angle to cover the product in. Without it, there's a high chance I'll only put it in the "maybe" pile.
Maker comment: A maker comment is your chance to expand further beyond the description character limit, talk about yourself, your story, how you came up with the product, any struggles / wins along the way, and what the future holds.
Tell me: Of course, sometimes I miss a product or two that deserved to be covered. I'm only human and I see a lot of products. That's why I tell everyone that if they think their product deserves the spotlight, send me your pitch to editorial@producthunt.co
I'm hoping this helps any maker aspiring to be featured in one of our newsletters! Also feel free to pitch me your products in the comments!
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